DATA HARD: December 2010

Tuesday, December 21, 2010

NPH CALLED FAMED SOAP ACTOR "A D-BAG!"

Eric Braeden, 69, the CBS soap actor "canceled a cameo appearance" on How I met Your Mother, causing Barney to awesomely refer to him as used condom.

"The actor, (Robin's dad), agreed to a cameo, then last night bailed,
saying the part wasn't 'substantial' enough," NPH said through his twitter account, "to more than 1 million followers. We've recast with Ray Wise, a
fantastic actor who makes any part 'substantial.' Super excited to
welcome him to the family!"

However Braeden stated, he left abruptly when he found out his part had been cut "just before the taping, which he deemed unreasonable as he is currently recovering
from hip surgery."

He was so exhausted from recovery that, "I was not about appear on a show for two lines, because that's what it amounted to." Braeden whent so far as to call the openly gay acTOR was being "overdramatic."

"His choice of words bothered me. It seems to me like a young
whippersnapper, having seen himself on a few covers, who's received a
few awards, is now suddenly suffering from the first signs of hubris,"
Braeden explained.

After Harris was briefed on Braeden's recent surgery, he maned up and apologized
via Twitter, to end the feud before futher escalatation.

"Now I feel bad for the D-bag comment. Don't know the guy personally,"
Harris typed. "I'm just fiercely protective of our show."

THOSE JERSEY SHORE BASTARDS AND VILE TEEN MOMS GIVES MTV HUGE NUMBERS,NOT SEEN IN 10 YEARS.

NEW YORK, Dec. 21, 2010 /PRNewswire/ -- MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B), concluded 2010 with a 16% year-over-year ratings gain (P12-34), the network's largest annual increase since 1999, and with its fourth consecutive quarter of growth. For the final quarter of 2010, MTV's ratings grew 24% over the same period last year as the network posted gains across all key day parts.

The year-long ratings gains were fueled by MTV's diverse programming slate of hit reality series, new scripted comedy and live award telecasts. Excluding sports, MTV nabbed all 20 of the top 20 cable telecasts of the year among P12-34, topped by the "2010 Video Music Awards." Further, MTV secured eight of the top 20 original cable series of the year, including the top two spots with "Jersey Shore" (#1) and "Teen Mom" (#2). In addition, MTV's sibling network MTV2, which has the highest concentration of young males on TV, had its best year ever, up 4% over 2009.

MTV's dramatic growth extended to the online space. With more than 57 million unique visitors according to comScore Media Metrix numbers (November 2010), the MTV Music Group experienced 200% year-over-year growth, making it the #1 destination for music.

"In 2010 we've seen enormous ratings growth as a result of the process we began almost two years ago to reinvent MTV for a new generation," said MTV General Manager Stephen Friedman. "We continue to rally the organization around a new brand filter that is clearly gaining traction with the millennial audience as we see broad-based ratings gains across our programming lineup. We look forward to a strong 2011 when we'll further diversify our lineup with new scripted series 'Skins' and 'Teen Wolf' alongside returning hits like 'Jersey Shore' and 'Teen Mom 2."

ADDITIONAL KEY LINEAR HIGHLIGHTS FOR 2010 INCLUDE:

"Jersey Shore," MTV's most-watched series ever, more than doubled (+119%) its season one average (5.7 vs 2.6)
Season two of "Teen Mom" saw ratings increase 57% over season one's average (3.6 vs 2.3)
The "2010 VMAS" delivered a 10.0 rating (P12-34) and 11.4 million total viewers, making it the #1 cable telecast of the year.
MTV's original comedy series "The Hard Times of RJ Berger" culminated with season-high ratings of 1.3 (P12-34) and 1.3 million total viewers, up 20% from the season average

Source: Nielsen.