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Showing posts with label campaign. Show all posts
Showing posts with label campaign. Show all posts

Friday, September 05, 2014

DESTROY A BULLY'S FIRST AMENDMENT RIGHTS WITH HUEY FREEMAN.

As bullying continues to affect millions of kids nationwide, Cartoon Network is kicking off its annual Stop Bullying: Speak Up campaign with a video call-to-action encouraging people to speak up on behalf of kids who need help. With a goal of attaining the combined voice of one million user-generated videos, the network is giving people the opportunity to say to the world, "I Speak Up." By proclaiming those three words into a mobile device and sharing the video at www.StopBullyingSpeakUp.com as well as their own social media platforms using the hashtag #ISpeakUp, participants are vowing to say something if they witness bullying.
The initiative, which first launched in 2010, will culminate during CARTOON NETWORK'S SPEAK UP WEEK September 29 through October 3, as a kick-off to National Bullying Prevention Month in October. The goal for this year is simple: To collect one million user-generated videos that unite the voices of kids, parents, educators, celebrities and government officials, each committing to speak up—either themselves or to a trusted adult—when someone is bullied.
Select videos from participants will become part of new campaign spots to appear on Cartoon Network, its digital platforms and Boomerang throughout October. Cartoon Network's partnering organizations—including Boys and Girls Clubs of America (BGCA), 4-H Clubs, the Anti-Defamation League (ADL), the American Federation of Teachers (AFT) and the Federal Partners in Bullying Prevention—also will be reaching out to their targeted audiences and communities to help reach the one million videos goal. Through these combined efforts toward a united cause, Stop Bullying: Speak Up underscores that speaking up is one of the most effective ways to help bring a bullying situation to an end.
"We're so proud of the youth who inspired this campaign by their courage and kindness. Our goal is to give young people, and the adults who care for them, the confidence and competence to speak up safely and effectively when bullying happens," said Alice Cahn, Cartoon Network vice president of social responsibility. "Working with expert partners nationwide, Cartoon Network provides practical bullying prevention advice kids can put into action. This new phase of our campaign is meant to empower anyone who wants to take an active role in seeing bullying come to an end. We embrace and thank the one million people out there willing to publicly take a stand; coming together, we can all make a difference for our nation's children."
During CARTOON NETWORK'S SPEAK UP WEEK, in addition to the videos, Cartoon Network will air shorts, bumps and PSAs with anti-bullying themes featuring the overlying message that "speaking up" should become the action when bullying occurs. Each message will remind viewers to visit StopBullyingSpeakUp.com to learn how they can participate in the one million video challenge. Additional spots will feature animated characters from Cartoon Network's original series interacting with kids and families who have shared their "I Speak Up" message at StopBullyingSpeakUp.com. Furthermore, Cartoon Network, Boomerang and Turner Broadcasting sister networks TBS, TNT, CNN, HLN, NBA TV and TruTV will air special bumps showcasing recorded messages from Turner celebrities encouraging even more viewer participation. Finally, an official "I Speak Up" tally will appear onscreen each day noting how many people have officially "spoken up" by submitting videos and/or pledges during within the campaign.
For anyone interested in sharing their own "I Speak Up" video, easy instructions are readily available at www.StopBullyingSpeakUp.com, along with recommendations for optimum video results. All participants will be asked to sign a digital release form to clear use of the video for all on-air, online and/or social media opportunities. Users under the age of 18 will be encouraged to ask a parent for permission and for help in submitting a video. Those that participate are also encouraged to use the hashtag #ISpeakUp to share videos via their own social media platforms to help spread the word and enlist friends to take part in the challenge.
About Stop Bullying: Speak Up
Cartoon Network's Stop Bullying: Speak Up is an award-winning, multi-platform pro-social campaign, created with experts in the field to raise awareness, build partnerships and empower young people to speak up against bullying safely and effectively. Campaign resources include video, print and online content—including an award-winning documentary introduced by President Barack Obama—available at StopBullyingSpeakUp.com, available at no charge to schools, community groups and parents to motivate bullying prevention activities or discussions.

Thursday, July 31, 2014

GRAMMY® AWARD-WINNING SINGER JENNIFER HUDSON, TELLS CANCER TO STEP OFF.

Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation, and Genentech, one of the world's leading biotech companies, have joined forces with GRAMMY®-winning singer, Oscar®-winning actress, and SU2C Ambassador Jennifer Hudson for their latest campaign, entitled: "Two Worlds. One Dream." 
Debuting in July, the public service announcement (PSA), which will appear in print, digital, radio, and broadcast media, highlights the incredible work being done by today's leading cancer researchers and stresses the importance of supporting innovative research.

The powerful PSA, which features Jennifer Hudson and Genentech senior scientist Shiva Malek, Ph.D., notes the similarities between the worlds of art and science—reinforcing how much can be accomplished when we work together. The "Two Worlds. One Dream." campaign charges everyone—from doctors and scientists to artists to patients and survivors—to unite in the fight against the collection of diseases known as cancer, which take the lives of nearly 1,600 Americans every day.

"I, like many others, have friends and loved ones who have been affected by cancer," said Jennifer Hudson. "I'm proud to join Genentech and Stand Up To Cancer on this PSA campaign, which showcases cancer researchers as the rock stars they really are and highlights the importance of supporting their vital work."

"Stand Up To Cancer was built on the idea that people from different disciplines can come together in the hope of making everyone diagnosed with cancer a survivor," said Lisa Paulsen, co-founder of Stand Up To Cancer. "We are so grateful to Jennifer Hudson and Genentech for their invaluable support. This PSA champions collaboration, which is a cornerstone of SU2C, to inspire the public to realize their role in supporting scientific research that has the ability to transform lives."

"Stand Up To Cancer brings together some of the best and brightest minds in cancer research to collaborate in the fight against this terrible disease,'' said Geoff Teeter, Vice President of Corporate Relations at Genentech. ''We are excited to partner with Jennifer Hudson and SU2C on this campaign, and share the belief that progress happens faster when we work together.''
For more information on the campaign, visit standup2cancer.org.

Later.