DOING THE PERFECT, SELFISH SELFIE-MIGHT GET YOU A FREE TRIP TO HOLLYWOOD.

Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced today their nachos now feature Tostitos chips. In celebration of this new partnership, Regal and Tostitos are searching for the cheesiest selfies through the Regal Cheesie contest.
Now through August 11, fans can submit their cheesiest selfies on RegalCheesie.com or by hashtagging their Instagram or Twitter pictures with #RegalCheesieEntry. The winner will be crowned "The Royal Cheesie" and be flown to Hollywood, VIP style, for a weekend of royal treatment.  Regal Crown Club members will also be able to receive special rewards in celebration of this promotion.
"Regal is pleased to provide guests with a better nacho experience by adding Tostitos chips.  This new partnership brings in new social ways of connecting with consumers beyond the movie screen through relevant and exciting content.  Let's face it—selfies are a bit cheesy, but always fun!" said John Curry, senior vice president of food service at Regal Entertainment Group. 
Regal and Tostitos will be reaching consumers through Facebook, Twitter and Instagram posts. The contest will also be announced through Regal's weekly Youtube show "The Trailer" and will regularly feature fans' cheesiest pictures throughout the duration of the contest.