“With the launch of this campaign, which is supported by a
significant increase in national media, we are primed to see
unprecedented demand for Tempur-Pedic,” added Anderson. “Consumers,
inspired by Williams and the remarkable stories from these owners will
be able to walk in to one of our retailers feeling confident and
prepared to buy Tempur-Pedic products.”
Beginning this month, Williams will be featured in television and digital advertising.
The ads, which include the unique ‘match cut’ creative technique, will be supported through social media and PR efforts as well.
“Since the age of three, I’ve spent countless hours on the court,” Williams said. “Over the years, my routine off the court – eating well, staying positive and getting quality sleep – has paid dividends. Now as I start a new journey into motherhood, sleep will continue be a top priority for my family. I look forward to what lies ahead, including in my tennis career – all while being powered by Tempur-Pedic.”
For more information about Tempur-Pedic, visit www.TempurPedic.com.
Beginning this month, Williams will be featured in television and digital advertising.
The ads, which include the unique ‘match cut’ creative technique, will be supported through social media and PR efforts as well.
“Since the age of three, I’ve spent countless hours on the court,” Williams said. “Over the years, my routine off the court – eating well, staying positive and getting quality sleep – has paid dividends. Now as I start a new journey into motherhood, sleep will continue be a top priority for my family. I look forward to what lies ahead, including in my tennis career – all while being powered by Tempur-Pedic.”
For more information about Tempur-Pedic, visit www.TempurPedic.com.
