Singapore Tourism Board (STB) has teamed up with Warner Bros. to celebrate the contemporary romantic comedy Crazy Rich Asians, one of the most hotly anticipated movies of this summer, and its Singapore flavor.
Coming to theaters on August 15, the movie is based on the New York Times best-selling book by Singapore-born author Kevin Kwan. Crazy Rich Asians, which is primarily filmed in Singapore, showcases the city-state's vibrant and multi-faceted food, culture, and lifestyle scenes.
STB, in collaboration with Warner Bros., is rolling out a suite of activities and events to fully immerse audiences in the Crazy Rich Asians experience, bring them closer to destination Singapore and whet their appetites for the food, culture and nightlife experiences available in Singapore.
Movie fans can head to the "Crazy Rich Singapore Week", a pop-up event jointly organized by STB and TAO Group in Los Angeles, starring various Singapore creatives - an artist, a mixologist, a chef, and a DJ. See Annex A for more information about the Singapore creatives, and Annex B for more information on the experiences they will showcase at the Crazy Rich Singapore Week.
"We are pleased to join hands with our valued partners, Warner Bros. and TAO Group, to bring the Crazy Rich Asians experience to consumers. We hope that the film will inspire more visitors to discover the multitude of experiences in Singapore and ignite their passions for culture, food, entertainment and nightlife.
"At the same time, we also hope that fans will see that at its core, Crazy Rich Asians is about how human connections – formed out of love, family and belonging - transcend material wealth, and recognize that similarly, Singapore is the destination where visitors can strike up these treasured connections with like-minded people," said Ms Kershing Goh, Regional Director, STB Americas.
Fans of Crazy Rich Asians can look forward to the following:
- Feast, drink and dance like you're in the movie at The Highlight Room by TAO Group Los Angeles.
Crazy Rich Singapore Week (9 – 11 Aug) - Savour dishes such as turmeric coconut curry of crab, calamansi, kaffir lime and beef short rib rendang (braised meat stewed in coconut milk and spices) by special guest chef Malcolm Lee of Candlenut, the only Michelin-starred Peranakan restaurant in the world.
- Enjoy a cocktail as Peter Chua, head bartender of Junior pocket-bar, an acclaimed 10-seater establishment in Singapore, serves up refreshing concoctions, inspired by Singapore-style coffee and the fragrant pandan leaf.
- Groove through the night to hip-hop tunes spun by Singapore's acclaimed turntablist DJ KoFlow.
- Gaze upon mural art inspired by both Singapore and the film, brought to you by contemporary Singaporean artist Jahan Loh at the TAO precinct
- Jet away on your own Crazy Rich Asians trip:
- Win a trip to Singapore - STB and Warner Bros. have teamed up to offer Singapore trip giveaways1, with each prize including two round-trip economy flights aboard Singapore Airlines, and four nights' accommodation at a four or five-star hotel.
- Embark on a specially curated Crazy Rich Asians tour package by Indus Travel – visitors will get to explore locations featured in the film including Merlion Park, cultural enclaves and Gardens by the Bay - which was where the "wedding of the century" was celebrated. Visitors also have the opportunity to embark on a Crazy Rich Asians fan tour to be taken through the best kept secrets of Singapore as mentioned in the book, and listen to the gossip and crazy rich tales of Singapore's elite.
- Immerse yourselves in the stories behind Singapore – Viewers can check out a series of fun, light-hearted videos, jointly produced by STB and Warner Bros. The "Crazy Rich Experiences" videos, hosted by three of the film's Singaporean cast, share stories behind the locations and cultures of Singapore featured in Crazy Rich Asians, while the "Singapore Trivia" videos test the film's main cast on Singapore's various iconic experiences.
For more information on Singapore & the upcoming Crazy Rich Asians celebrations, go to www.visitsingapore.com.
For more information on Crazy Rich Asians, go to: www.crazyrichasiansmovie.com.
