BUFFY AND PUFFY- PLEGDE TO GET AMERICA HOME SAFE ON NEW YEAR'S EVE.

Sean "Diddy" Combs And CIROC Ultra Premium Vodka Team Up With Uber For The Holidays To Provide $1 Million-Worth Of Safe Rides Home

Nationwide pledge helps holiday revelers start the New Year safely

From PR Newswire

 

CIROC Ultra Premium Vodka, Sean "Diddy" Combs, and Uber give fans one million more reasons to celebrate responsibly this holiday season.  Combs and the "Official Vodka of New Year's Eve" have teamed up with on-demand transportation app Uber, who will provide discounts for safe rides home on New Year's Day 2014.  Throughout the remainder of 2013, consumers are urged to pledge to #CIROCthenewyear on Facebook and Twitter and make their commitment to never drink and drive.  If CIROC receives 10,000 pledges with #CIROCthenewyear, then Uber will provide new Uber users with a $25 coupon code, up to a maximum total of $1,000,000.  At 12:00pm EST on January 1, 2014 Combs will personally tweet and post a special code for new Uber users to redeem their discount. The rides will then be made available on a first come, first-served basis beginning at 12:00pm on January 1, 2014.  Consumers will be able to sign up with their code at Uber.com.

The program, which marks the brand's sixth annual Safe Rides campaign, kicked off in Los Angeles on November 21, 2013, with a launch event inside the Variety Studio.  Guests who posed for a pledge photo included Sarah Michelle Gellar, Zoe Saldana, Michael Yo, Kevin Frazier, and Thea Andrews.  CIROC will also host additional pledge parties throughout the month of December in key markets including New York, Los Angeles, Miami, Atlanta, Washington DC and Chicago.  To drive incremental awareness for the cause, CIROC, in partnership with Times Square Communications Worldwide, will also take over marquee billboards in Times Square and offer passersby a real-time opportunity to show their support.  Consumers will be able to post to #CIROCthenewyear and upload a photo for a chance to appear on one of these larger than life billboards.
"New Years is all about spending time with family and friends to reflect on the past year, but more importantly, start planning for what lies ahead," said Sean "Diddy" Combs who oversees all branding and marketing for CIROC. "Helping consumers begin their New Year safely is what this program is all about – reminding them that there is a true art to responsible celebration."
To further encourage awareness, all month long Combs and various other celebrities will be surprising pedestrians by collecting pledges at undisclosed locations and participating in dedicated public service announcements.  The content will be featured in the out of home advertising as well as across targeted media outlets. 
The Makers of CIROC would like to thank everyone in advance for helping us reach the 1 Million dollar goal and remind everyone to celebrate responsibly this season.  Whether you are attending a holiday party or just enjoying a night out with family and friends, if you are drinking be sure to designate a driver, call a cab or take public transportation to get home safely.

SNOOP DOG TO PIMP EVRYBODY'S RIDE.
From PR Newswire

 Global Music Icon Snoop Dogg announced today he is joining Mister Cartoon as a business partner and ambassador of the Sanctiond™ Automotive brand. Over the years Mister Cartoon and Snoop Dogg have collaborated on numerous projects. History is made today with a brand conceived and developed by two major cultural icons.



"This is a great day, to have someone I admire as an artist who is also a fan of the product, join my company in this capacity," says Cartoon. "Like me, Snoop is passionate in everything he does. We have a unique bond as artists and car lovers."



Sanctiond™ targets a younger and culturally diverse population, which is the fastest growing segment of consumers, yet currently underserved by all car care brands on the market. Sanctiond™ specifically appeals to this audience, while also pioneering a unique emphasis on the subcultures of music and art, which go hand-in hand with the cars they cherish. Through Mister Cartoon's latest partnership with Snoop Dogg and a well-oiled network of celebrities and car enthusiasts, Sanctiond™ is quickly being defined as the authentic and relevant car care brand birthed from the streets of Los Angeles, the epicenter of car culture.



Mister Cartoon Sanctiond™ is a growing collection of 15 products; including car wash, waxes, polishes, spray detailers, interior cleaners and conditioners, and a trio of innovative tire shines. Developed to exceed the stringent expectations of automotive painters and collectors, each product is a work of art in its own right, merging hand drawn package design with cutting edge product formulation.



"We have been wanting to do this for years," says Snoop Dogg. "There are no cool brands that represent our lifestyle and with Sanctiond™ we are excited to bring our communities together through a common love of our cars and the shine we can put on them."



The company plans to introduce an exclusive line of Sanctiond™ by Snoop Dogg products consisting of car wash, waxes, polishes, spray detailers and more. The line will launch initially as a limited edition. Snoop is working closely with the Sanctiond™ team of specialists to hand-craft the formula down to the smell, color, ingredients and branding.



Atticus Firey, Sanctiond™ Co-Founder and CEO, said, "This is not a traditional endorsement deal for Snoop Dogg. In addition to being our business partner, he will provide global endorsement services, marketing support and strategic consulting for the brand. Snoop Dogg's global recognition, trendsetting status and super cool persona enhance our ability to bring new consumers and revived energy into this category."



To celebrate their partnership, Snoop Dogg will be with Mister Cartoon in Las Vegas at the SEMA show Thursday, November 1, 2012 in booth # 25055 to help showcase their current line of product.

JIM CARREY WILL GO CRIMINAL ON HIT GIRL'S ASS