IF YOU TRY TO TOUCH CRAIG ROBINSON'S DART...SMACK, SON!

• Humorous 'Don't Touch My Dart' campaign tells story of a neighbor's pride and respect for his new Dodge Dart, and his friend's relentless desire to touch it
• Nearly two dozen broadcast and digital spots of varying lengths will air, including several running on CollegeHumor.com through an exclusive partnership
• Campaign kicks off this week with spots airing on major networks.

Comedians and actors Craig Robinson ("Hot Tub Time Machine 2," "Mr. Robinson" and "The Office") and Jake Johnson ("New Girl" and "Let's Be Cops") team together for the first time in a new Dodge Dart advertising campaign.
Using trademark Dodge brand humor and attitude, the campaign follows two neighbors—Robinson who owns a new Dodge Dart and Johnson, who wishes he did. Throughout the broadcast and digital videos, the playful duo act out a storyline of pride, respect and envy. Robinson is happy for his friend Jake to look at his car and talk to him about it, but the moment Jake tries to touch it, Robinson becomes very protective, quipping "Don't touch my Dart."
"For the youthful mindset that is our Dart target, we will share fun and engaging stories about a highly protective Dart owner and the untouchable status of his prized possession, his beautiful new Dart," said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. "Throughout each chapter in the story the audience will learn about Dart's key product advantages and innovative features. At the end of the day our objective is to educate, drive awareness and ultimately support sales. Craig (Robinson) and Jake (Johnson) deliver that while maintaining the essence of the Dodge brand spirit, character and full-of-life attitude."
Nearly two dozen variations of 5-second TV billboards and 15- and 30-second commercials were created for broadcast and digital use. The first 30-second spots, "Garage Door – Mmmm," "First Scratch – Too Precious" and "Voice Touching," begin airing this week on CBS' "Mike and Molly" and "Under the Dome" (Aug. 4), ABC's "NY Med" (Aug. 7), NBC's "America's Got Talent" (Aug. 10.)
The debut television spots include:

• "Garage Door – Mmmm": In the campaign's introductory spot, no one can touch Craig Robinson's new Dodge Dart. Not even his best friend slash neighbor, Jake.
• "First Scratch–Too Precious": Some people say that you can't enjoy your new car until you get the first scratch out of the way. In this spot we learn Craig Robinson is not one of those people.
• "Voice Touching": This spot attempts to answer the age-old question: "can you touch a car with your voice?" as Robinson accepts an incoming call from Jake on the Dart's 8.4-inch Uconnect touchscreen media center.

Additional spots will roll out in the coming weeks and air on various network and cable entertainment, sports and news programs. Dodge also is partnering with CollegeHumor.com for exclusive airing of several "Don't Touch My Dart" ads that are suitable for a more mature audience.
Later in the month, DontTouchMyDart.com will transform into an interactive YouTube experience where people will find out first-hand what happens when they try to touch Craig Robinson's brand new Dodge Dart.
Some of the spots feature original music composed by Robinson.
The campaign was created in partnership with Portland, Ore.-based independent advertising agency, Wieden+Kennedy.

WARMED OVER NEWS-ARE THE BIG TV NETWORKS' ON-DEMAND SHOWS, FORCING YOU TO WATCH THEIR COMMERCIALS?

It looks like the networks have finally found a way around making viewers notice their ads, by disabling the fast forward key on the remote control- altogether.

Whenever you order a show on NBC,you are NOW warned at the beginning. the fast forward mode will not work with this show. ABC and FOX recently added their show to the listings, and now promote this same message. Only CBS (for now) has the fewest ads and will allow you to fast forward any part of the programs.

Time Warner cable subscribers have been given no reason, for why they can't use the fast forward key. The networks are keeping very quiet, about the new revelation for viewers. If something isn't done by viewers, this could infect some affect cable channel aligned with their sister networks (USA, MTV,Lifetime, FX;etc.) Will viewers have to go to Congress to get their fast forward buttons back? What's next, the off button?

ARE THE BIG TV NETWORKS ON-DEMAND SHOWS, FORCING YOU TO WATCH THEIR COMMERCIALS?

It looks like the networks have finally found a way around making viewers notice their ads, by disabling the fast forward key on the remote control altogether.

Whenever you order a show on NBC show,you are NOW warned at the beginning. the fast forward mode will not work with this show.  ABC and FOX recently added their show to the listings, and now promote this same message. Only CBS (for now) has the fewest ads and will allow you to fast forward any part of the programs.

Time Warner cable subscribers have been given no reason, for why they can't use the fast forward key. The networks are keeping very quiet about the new revelation for viewers. If something isn't done by viewers, this could infect some affect cable channel aligned with their sister networks  (USA, MTV,Lifetime, FX;etc.) Will viewers have to go to Congress to get their fast forward buttons back? What's next, the off button?

EXPOSE: IS SOUTH PARK SELLING OUT TO SPONSORS?

----The real questions is why the show- that constantly attacks others in this society for its greed,and/or stupidity ,being so quiet on this hidden revenue stream- they have invented for themselves.

If you've watched the show for the last few season,the show that dares to subvert and satirize America, has been chocked full secret ads, that rarely or barely have anything to do the the well-written plot, of the ground breaking series.

Recently episodes have featured: Kyle,Cartman and Butters, dinning in Denny's eatery- pushing the weird Bacon-opolis campaign. Cartman beams with pride to his Jewish nemesis,about the fact the store will grind up bacon, into a hot fudge sundae now. At the top of another show, Cartman satirizes the Real Housewives' table shaking incident,by spilling all his friends food and drinks. The Dr. Pepper Logo is visible, even with the purposely crappy animation. Finally, the infamous Tiger Woods/Sex rehab show, where Cartman (notice the trend) and Kenny play a funny, Mortal Combat/Grand Theft Auto style demo of Tiger and his wife's domestic disturbance reports. The problem is the kids, are at a Game Stop style store- with X Box 360 logo, so prominently displayed that only a far sighted person could have missed it.

Product placement is hardly new, and its much worse in the movies, where money has gotten so big- they are now secret sponsors who are basically funding the studio's projects now. On TV though, the commercials are -built into the show as breaks. Since the Dawn of VCR,DVD and DVR era, viewers can ignore or fast forward thorough most of the messages now. So, networks and shows have used this concept, as a last resort to keep sponsors happy and force the viewer to notice its advertisers wares.

Other established shows have experimented with this: The Closer, Burn Notice,Ally McBeal, Buffy, and others have tried this, to obvious and minimal degree. South Park is so far- the only show to succeed in weaving the sponsors (almost seamlessly) into plot without any viewers noticing or complaining.

Still, what is happening to all the money that is rolling in for the show? Is it going to the network? Did the long-time creators of the show: Trey Parker and Matt Stone, use the funds to bankroll their now hit and critically acclaimed Broadway show, The Book of Mormon? Why hasn't the extra money gone into better animation (like the famed Best Buy sponsored World of War craft Show?)

An attempt was made to get a comment, from the network's PR dept.There was no answer by the story's deadline.

SUPER CHRSTINA AGUILERA TO TAKE ON POP TARTS AND HIGH PRICES.