DATA HARD

Tuesday, November 09, 2010

CO-CO'S MESSAGE TO NBC: "GO TO HELL!" AND HE MAY HAVE ALREADY GOTTEN HIS WISH.

From The wrap.com

Ratings are the best revenge. And if these numbers hold, "Conan" had a very sweet debut for TBS, served cold.

In his first night back on the air in over nine months, Conan O’Brien bested David Letterman, Jimmy Kimmel and -- most importantly for O'Brien and his followers -- Jay Leno.

Conan’s new TBS show scored a 2.8 rating among Nielsen’s 56 metered markets. In contrast, Leno earned a 2.7 rating, Letterman drew 2.5, and Kimmel received a 1.7.

ALSO READ THEWRAP'S REVIEW: Conan Returns to Late Night With a Message for NBC: 'Go to Hell'

Against his Comedy Central competition, the ginger-haired comic also fared well. "The Daily Show" earned a 1.5 rating, while "The Colbert Report" nabbed a 1.1 rating.

The real challenge will be maintaining the lead over the next few weeks and months. An executive from a rival show said that he expects O'Brien's numbers will dip once the curiosity factor wanes.

Conan's Real Late-Night Foe Isn't Jay or Dave -- It's Jon Stewart
Conan Returns to Late Night With a Message for NBC: 'Go to Hell'However, those numbers are subject to change once national figures come in later today.

Moreover, with the exception of Stewart, they do not represent head-to-head matchups, as Leno and Letterman both kick off their show at 11:30 p.m., while O'Brien begins his 30 minutes earlier.

Monday, November 08, 2010

DISNEY'S NEWEST ZIT-COM/DANCE SHOW IS ANOTHER HIT.
From Nielsen Co.
Ratings Highlights for Sunday, November 7, 2010 Preliminary National
Ratings

6.2 Million Bust a Move and Cut a Rug with "Shake it Up"!

Disney Channel's No. 2 Highest Rated Series Premiere of All Time Among
Total Viewers and Tweens 9-14 and No. 1 Sunday Series Premiere Ever
Among Target Demos

Lead-In "Hannah Montana Forever" Posts the Series' Best Ratings in
Over 3 Years, Ranks as its No. 3 Telecast Ever in Total Viewers

"Shake It Up" (8:30-9:00 p.m.)

The series premiere of Disney Channel "Shake It Up" grooved with
audiences across the U.S., ranking as the channel's 2nd-most-watched
series debut overall among Total Viewers (6.2 million) and Tweens 9-14
(2.7 million/11.0 rating) and its No. 1 Sunday premiere on record in
Total Viewers, Kids 6-11 (2.6 million/10.6 rating) and Tweens 9-14.

· "Shake It Up" doubled the year-ago (11/8/09) time period average in
Total Viewers (6.2 million vs. 3.1 million), and nearly doubled among
Kids 6-11 (73% - 2.6 million vs. 1.5 million) and Tweens 9-14 (93% -
2.7 million vs. 1.4 million).

"Hannah Montana" (7:30-8:30 p.m.)

At 7:30 p.m., "Hannah Montana Forever" delivered season highs across
all target demos, becoming the series' most-watched telecast in more
than 3 years among Total Viewers (7.1 million), Kids 6-11 (2.6
million/10.6 rating) and Tweens 9-14 (2.8 million/11.3 rating) - since
the post-"High School Musical" telecast on 8/17/07.

Sunday's all-new one hour episode became the show's 3rd-most-watched
telecast of all time in Total Viewers, and 4th-most-watched ever in
Kids 6-11 and Tweens 9-14.

· Sunday's "Hannah Montana Forever" generated the channel's largest
Total Viewer (7.1 million), Kid 6-11 (2.6 million) and Tween 9-14 (2.8
million) audiences in the hour in the network's history.