THOSE JERSEY SHORE BASTARDS AND VILE TEEN MOMS GIVES MTV HUGE NUMBERS,NOT SEEN IN 10 YEARS.


NEW YORK, Dec. 21, 2010 /PRNewswire/ -- MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B), concluded 2010 with a 16% year-over-year ratings gain (P12-34), the network's largest annual increase since 1999, and with its fourth consecutive quarter of growth. For the final quarter of 2010, MTV's ratings grew 24% over the same period last year as the network posted gains across all key day parts.

The year-long ratings gains were fueled by MTV's diverse programming slate of hit reality series, new scripted comedy and live award telecasts. Excluding sports, MTV nabbed all 20 of the top 20 cable telecasts of the year among P12-34, topped by the "2010 Video Music Awards." Further, MTV secured eight of the top 20 original cable series of the year, including the top two spots with "Jersey Shore" (#1) and "Teen Mom" (#2). In addition, MTV's sibling network MTV2, which has the highest concentration of young males on TV, had its best year ever, up 4% over 2009.

MTV's dramatic growth extended to the online space. With more than 57 million unique visitors according to comScore Media Metrix numbers (November 2010), the MTV Music Group experienced 200% year-over-year growth, making it the #1 destination for music.

"In 2010 we've seen enormous ratings growth as a result of the process we began almost two years ago to reinvent MTV for a new generation," said MTV General Manager Stephen Friedman. "We continue to rally the organization around a new brand filter that is clearly gaining traction with the millennial audience as we see broad-based ratings gains across our programming lineup. We look forward to a strong 2011 when we'll further diversify our lineup with new scripted series 'Skins' and 'Teen Wolf' alongside returning hits like 'Jersey Shore' and 'Teen Mom 2."

ADDITIONAL KEY LINEAR HIGHLIGHTS FOR 2010 INCLUDE:

"Jersey Shore," MTV's most-watched series ever, more than doubled (+119%) its season one average (5.7 vs 2.6)
Season two of "Teen Mom" saw ratings increase 57% over season one's average (3.6 vs 2.3)
The "2010 VMAS" delivered a 10.0 rating (P12-34) and 11.4 million total viewers, making it the #1 cable telecast of the year.
MTV's original comedy series "The Hard Times of RJ Berger" culminated with season-high ratings of 1.3 (P12-34) and 1.3 million total viewers, up 20% from the season average


Source: Nielsen.

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SMASH TV-FOR REAL.

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TAPED FROM REHAB-DEMI LOVATO!

POSSIBLE INCEPTION SEQUEL?

THE BIGGEST LOSERS ARE NOW UNIONIZED WINNERS.
-From the LA Times.

Producers and crew members of the reality TV series “The Biggest Loser” have settled a labor dispute, ending a high-profile strike that disrupted production of the NBC reality series.

The International Alliance of Theatrical Stage Employees reached an agreement this weekend with production companies Reveille, 3Ball and 25/7 to end a nearly two-week strike, said two people familiar with the matter who asked not to be identified because they were not authorized to speak about the settlement.

The parties subsequently released a statement confirming the development. "The agreement is a positive step forward for the crew of the 'Biggest Loser,' especially in the area of health benefits,'' said Mike Miller, vice president of the IA. "We are pleased to see them go back to work."

Lee Rierson, managing director and head of business operations for Reveille said the sides had reached a "fair agreement" while "managing to avoid significant disruption to the production, and are happy to see our entire crew working together again."

About 50 crew members unanimously approved the agreement Monday morning. Under the deal, the crew members on the show will be eligible to count their work hours toward their health insurance benefits, which had been a primary goal of the union. Starting next summer, IATSE members must work 400 hours every six months in order to secure or retain their health insurance coverage. The current minimum is 300 hours.

Crew members walked off the job Nov. 8, saying producers had refused to have their work represented under an IATSE contract. The Directors Guild of America and the American Federation of Television and Radio Artists already had contracts covering their workers on the show.

Production of the series resumed last week when producers recruited replacement workers, but it was disrupted by pickets organized by IATSE at the Calabasas ranch studio where "The Biggest Loser" is produced. Trainers on the show refused to cross picket lines and, with the host, pledged to auction themselves on EBay to raise money for the strikers

LITTLE J SUSPENDED WITHOUT PAY FROM GOSSIP GIRL