Commemorating the 18
th anniversary of its IPO on
May 5, the only integrated, multimedia company focused on Black culture,
Radio One, Inc., is changing its name to
Urban One, Inc.
Reflecting its longstanding, rich history as the most trusted source to
inform, entertain and inspire the African-American community,
Urban One will continue to provide culturally relevant integrated content through its iconic brands and platforms –
TV One, Radio One, Reach Media, iOne Digital and
One Solution.
"More than 35 years ago, we proudly began representing Black
culture by lifting our voices boldly, courageously and
unapologetically," said
CEO Alfred C. Liggins III. "
Urban One's mission is to enhance and maintain our position as the largest distributor of urban content in the country."
Urban One is at the epicenter of
Urban America
and is the only multimedia company reaching 82 percent of Black
America. Its diverse audience is seeking one thing – high-quality,
relevant urban content that reflects, acknowledges and pays homage to
the Black culture that has impacted every fiber of American life.
The leading voice speaking to Black America,
Urban One is
committed to serving its multimedia audiences, as well as offering its
advertisers and community partners deeper consumer engagement solutions.
Through its various platforms,
Urban One is national in reach
and local in impact resulting in 59 million households, 22 million
listeners, 40 million video streams, 20 million unique visitors and 5
million app starts.
Expansive television and digital networks, nationally syndicated programs and its community-based local radio markets comprise
Urban One's portfolio as the country's largest distributor of urban content:
- TV One: The Largest African-American Owned Television Network
- Radio One: The Largest African-American Owned Local Urban Radio Network
- Reach Media: The Largest Syndicator of Urban Programming
- iOne Digital: The Largest Distributor of Digital Urban Content
- One Solution: Urban One's Award-Winning Branded Solution Division
In addition,
Urban One is following its national and local radio footprint with
R1 Digital,
a recently established digital portfolio devoted to creating relevant,
inventive and useful marketing and interactive solutions to help brands
navigate the deeply rooted urban culture. With 224+ locally sourced
station websites, mobile apps and social media platforms reaching 66
million unique consumers annually,
R1 Digital helps advertisers become a consumer's choice brand.
R1 Digital's platforms
house a trove of original content covering pop culture, inspiration,
sports, entertainment, talk news and more; allowing its audience to
engage with its partners anytime and anywhere.
Dedicated to diversifying its overall business portfolio away from dependence on advertising revenues,
Urban One will continue to establish mutually beneficial partnerships like the
One VIP card from American Express Serve© and its investment as a Principal Entity of MGM National Harbor, LLC.
Urban One is also committed to connecting with Black
America, urban enthusiast and lovers of Black culture one person at a
time and does so through its annual live and public affairs events
reaching over 1 million people a year. In addition, the company offers
actionable insights to help the community make informed decisions with
consumer insights and research studies.
More information about
Urban One's extensive portfolio, including company history and milestones, is available on the company's corporate website at
www.urban1.com.
