EU

Thursday, August 14, 2014

WGN AMERICAN HOPES- UNDERGROUND RAILROAD AND WHITE TRASH/EVIL WALTONS SERIES, SCORE WITH VIEWERS.

Expanding its slate of original programming (From sleazy, Game of Thrones knockoff Salem & the critically acclaim Mad Men-like Manhattan), WGN America today announced its next straight-to-series order for the scripted drama "Titans," and the start of pre-production and a writers' room, with an eye toward a series order, for the scripted series "Underground."  Both series will be produced by Sony Pictures Television (SPT) and Tribune Studios for an expected 2015 premiere.  

"These projects, each exploring a world we find to be unique and fascinating, continue our aggressive expansion into original scripted programming," said Matt Cherniss, president and general manager, WGN America and Tribune Studios.

 "Everyone at WGN America is pleased to enter this next phase of our growth with Sony Pictures Television as an important partner on these projects, along with such talented creators and producers."

"WGN America has made a commitment to quality programming and we are happy that working together is a significant part of their growth strategy," said Zack Van Amburg, president of programming and production for SPT.  "High-quality original series have consistently helped establish channel brands with the audience, and WGN appreciates and takes that value proposition seriously," added Jamie Erlicht, president of programming and production for SPT.

For a slave living in the pre-Civil War South, the only road to freedom was a dangerous journey where failure often meant death. 

"Underground" follows the slaves who set foot on the fabled Underground Railroad, the secret network of men and women who risked their lives aiding them, and the mercenaries tasked with hunting them down at any cost.  "Underground" is created and written by Misha Green ("Sons of Anarchy," "Heroes") and Joe Pokaski ("Heroes," "CSI") who also serve as Executive Producers with Academy Award®-winning writer Akiva Goldsman ("A Beautiful Mind," "I Am Legend") from Weed Road Pictures, along with Tory Tunnell ("King Arthur," "Holy Rollers") and Joby Harold ("King Arthur," "Edge of Tomorrow") from Safehouse Pictures. No stars or roles have been named,including the famed Harriet Tubman position.

A struggle for power and control set in the rugged and mysterious hills of Appalachia, "Titans" tells the story of the Farrell clan, a family of outsiders who've been in these parts since before anyone can remember.  Living off the grid and above the law on their mountaintop homestead, they'll protect their world and defend their way of life using any means necessary.  "Titans" is created and written by award-winning playwright Peter Mattei who also serves as Executive Producer with Emmy Award®-winning Peter Tolan ("Rescue Me," "Analyze This") from Fedora Entertainment.
Emmy Award®-winning actor Paul Giamatti ("John Adams," "Sideways") and Dan Carey ("All Is Bright") from Touchy Feely Films and Fedora Entertainment's Michael Wimer ("2012," "Rake").  WGN America has ordered 13 episodes of the one-hour drama.

Wednesday, August 06, 2014

IF YOU TRY TO TOUCH CRAIG ROBINSON'S DART...SMACK, SON!

  • Humorous 'Don't Touch My Dart' campaign tells story of a neighbor's pride and respect for his new Dodge Dart, and his friend's relentless desire to touch it
  • Nearly two dozen broadcast and digital spots of varying lengths will air, including several running on CollegeHumor.com through an exclusive partnership
  • Campaign kicks off this week with spots airing on major networks.



Comedians and actors Craig Robinson ("Hot Tub Time Machine 2," "Mr. Robinson" and "The Office") and Jake Johnson ("New Girl" and "Let's Be Cops") team together for the first time in a new Dodge Dart advertising campaign.
Using trademark Dodge brand humor and attitude, the campaign follows two neighbors—Robinson who owns a new Dodge Dart and Johnson, who wishes he did. Throughout the broadcast and digital videos, the playful duo act out a storyline of pride, respect and envy. Robinson is happy for his friend Jake to look at his car and talk to him about it, but the moment Jake tries to touch it, Robinson becomes very protective, quipping "Don't touch my Dart."
"For the youthful mindset that is our Dart target, we will share fun and engaging stories about a highly protective Dart owner and the untouchable status of his prized possession, his beautiful new Dart," said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. "Throughout each chapter in the story the audience will learn about Dart's key product advantages and innovative features. At the end of the day our objective is to educate, drive awareness and ultimately support sales. Craig (Robinson) and Jake (Johnson) deliver that while maintaining the essence of the Dodge brand spirit, character and full-of-life attitude."
Nearly two dozen variations of 5-second TV billboards and 15- and 30-second commercials were created for broadcast and digital use. The first 30-second spots, "Garage Door – Mmmm," "First Scratch – Too Precious" and "Voice Touching," begin airing this week on CBS' "Mike and Molly" and "Under the Dome" (Aug. 4), ABC's "NY Med" (Aug. 7), NBC's "America's Got Talent" (Aug. 10.)
The debut television spots include:
  • "Garage Door – Mmmm": In the campaign's introductory spot, no one can touch Craig Robinson's new Dodge Dart. Not even his best friend slash neighbor, Jake.
  • "First Scratch–Too Precious": Some people say that you can't enjoy your new car until you get the first scratch out of the way. In this spot we learn Craig Robinson is not one of those people.
  • "Voice Touching": This spot attempts to answer the age-old question: "can you touch a car with your voice?" as Robinson accepts an incoming call from Jake on the Dart's 8.4-inch Uconnect touchscreen media center.
Additional spots will roll out in the coming weeks and air on various network and cable entertainment, sports and news programs. Dodge also is partnering with CollegeHumor.com for exclusive airing of several "Don't Touch My Dart" ads that are suitable for a more mature audience.
Later in the month, DontTouchMyDart.com will transform into an interactive YouTube experience where people will find out first-hand what happens when they try to touch Craig Robinson's brand new Dodge Dart.
Some of the spots feature original music composed by Robinson.
The campaign was created in partnership with Portland, Ore.-based independent advertising agency, Wieden+Kennedy.

Thursday, July 31, 2014

GRAMMY® AWARD-WINNING SINGER JENNIFER HUDSON, TELLS CANCER TO STEP OFF.

Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation, and Genentech, one of the world's leading biotech companies, have joined forces with GRAMMY®-winning singer, Oscar®-winning actress, and SU2C Ambassador Jennifer Hudson for their latest campaign, entitled: "Two Worlds. One Dream." 
Debuting in July, the public service announcement (PSA), which will appear in print, digital, radio, and broadcast media, highlights the incredible work being done by today's leading cancer researchers and stresses the importance of supporting innovative research.

The powerful PSA, which features Jennifer Hudson and Genentech senior scientist Shiva Malek, Ph.D., notes the similarities between the worlds of art and science—reinforcing how much can be accomplished when we work together. The "Two Worlds. One Dream." campaign charges everyone—from doctors and scientists to artists to patients and survivors—to unite in the fight against the collection of diseases known as cancer, which take the lives of nearly 1,600 Americans every day.

"I, like many others, have friends and loved ones who have been affected by cancer," said Jennifer Hudson. "I'm proud to join Genentech and Stand Up To Cancer on this PSA campaign, which showcases cancer researchers as the rock stars they really are and highlights the importance of supporting their vital work."

"Stand Up To Cancer was built on the idea that people from different disciplines can come together in the hope of making everyone diagnosed with cancer a survivor," said Lisa Paulsen, co-founder of Stand Up To Cancer. "We are so grateful to Jennifer Hudson and Genentech for their invaluable support. This PSA champions collaboration, which is a cornerstone of SU2C, to inspire the public to realize their role in supporting scientific research that has the ability to transform lives."

"Stand Up To Cancer brings together some of the best and brightest minds in cancer research to collaborate in the fight against this terrible disease,'' said Geoff Teeter, Vice President of Corporate Relations at Genentech. ''We are excited to partner with Jennifer Hudson and SU2C on this campaign, and share the belief that progress happens faster when we work together.''
For more information on the campaign, visit standup2cancer.org.

VIN DIESEL IS GROOTING THE FANS.


BEYONCE AND JAY-Z REMAIN- LEGAL LOVERS.

BIEBER LE DOUCHE RETURNS!


Tuesday, July 29, 2014

JEFF BRIDGES: I'M NOT THE DUDE!


Perhaps best known for playing an immature, stoned-out slacker, Jeff Bridges is actually one hardworking, deep-thinking family man. Having portrayed everyone from an Old West sheriff in True Grit to the leader of a futuristic dystopia in the upcoming film, The Giver, the Oscar® winning actor reveals his knack for shape-shifting in the August/September issue of AARP The Magazine. And whether he's advocating for children through his nonprofit, the End Hunger Network, or practicing the art of Zen Buddhism, the om-chanting scion of Hollywood royalty maintains his Lebowski-esque persona, while managing to achieve something that has eluded many movie folks—maturity. The following are excerpts from the August/September issue of the AARP The Magazine cover story featuring Jeff Bridges, available in homes today and online NOW at www.aarp.org/magazine. On growing older: "I've got two conversations going on in my head. One says, 'Hey, you've got a lot of stuff you want to do, man. Now's the time, because you're gonna kick the bucket pretty soon.' The other says, 'Oh, Jeff, you want to make the rest of your life a giant homework assignment? Just relax, man. Just relax." "You inhale, you exhale, and you get on with it." On his outlook on acting: "I realized that fear doesn't necessarily go away, but you befriend it." On his 37 year marriage to Susan Geston: "What they don't tell you about marriage is that it just keeps getting better on all levels—emotion, sex, intimacy. Intimacy is what we're all looking for. It's kind of a big high." On his efforts to end childhood hunger: We work in a local way, avoiding the political pea soup in D.C. We're trying to make sure kids who come to school have enough nutrition to learn." The Giver Director Phillip Noyce on Bridges: "He thinks deeply about every word, every gesture, yet he leaves space for moments of spontaneous combustion. He avoids confrontations and ego struggles. Jeff's vibe really helped us through some difficult days during filming." On his Hollywood upbringing with actor parents: "I had a pretty great childhood. [Dorothy Bridges] was kind of a spectacular mom." On his father, actor Lloyd Bridges: "He had such tremendous fun with what he was doing, and the feeling was contagious." Actor Beau Bridges on his brother: "Our parents were wondering if he would amount to anything. I kept assuring them, 'Give him time-he's got great gifts." Longtime friend and stand-in Loyd Catlett on Bridges' marriage: "Sue brings Jeff down to earth. In this business, you've got everybody telling you how great you are. In a loving way, she says, 'All right, honey, let's get down to reality.'"

Later.