DATA HARD: March 2014

Tuesday, March 18, 2014

MOUNTAIN DEW TO OVERPROMOTE AVENGERS STYLE X-MEN SEQUEL!

Mountain Dew® today announced an official international-wide partnership with 20^th Century Fox's X-MEN: Days of Future Past, this summer's most eagerly awaited blockbuster, signaling the start of a robust campaign that will see Mountain Dew bring fans around the world closer to the film.

With a star-studded international cast including Hugh Jackman, James McAvoy, Michael Fassbender, Jennifer Lawrence, Halle Berry, Ian McKellan and Patrick Stewart led by Director Bryan Singer, the seventh film in the X-MEN franchise unites stars from across the X-MEN generations for an epic cinematic journey of good versus evil.
Building on more than a decade of successful entertainment partnerships, Mountain Dew is launching its largest-ever international entertainment promotion. A powerful team, the Mountain Dew and X-MEN: Days of Future Past partnership sparks an immersive, fan-focused campaign by Mountain Dew, reaching the "Dew Nation" in nearly 30 countries.

Kurt Frenier, Vice President, Global Brand Development, Beverages, PepsiCo comments: "Mountain Dew is a global brand fueled by self-expression, confidence and authenticity, qualities that are also anchored in the iconic X-MEN film franchise. To celebrate these shared passions, we're excited to bring our fans and customers around the world an immersive program of engaging content, money-can't-buy experiences and exclusive promotions, all designed to bring them closer to what is expected to be this summer's biggest blockbuster."

The promotional campaign engages consumers across virtually every imaginable touchpoint – from in-store and special commemorative packaging featuring X-MEN: Days of Future Past characters and exciting prizes, to custom cinema programs, a global television commercial and digital and social platforms sharing exclusive behind the scenes content.

Anna Roca, SVP of International Promotions at 20^th Century Fox adds: "We are thrilled to welcome Mountain Dew into the X-MEN: Days of Future Past world. The adventurous, energetic attitude of their fan base mirrors the franchise's own – and their international reach helps bring our beloved mutants to more corners of the world than ever before."

Monday, March 10, 2014

MUSICAIN PHARELL WILLIAMS WANTS EVERYONE TO "BE HAPPY!"

From PRNewswire

Having just released his chart-topping new album G I R L this week, and with the single, "Happy" (from Despicable Me 2), breaking sales and chart records around the world, Pharrell Williams has announced a partnership with the United Nations Foundation to celebrate the annual global International Day of Happiness, Thursday, March 20. In addition to a 24-hour event on YouTube, Pharrell invites people everywhere to take action and help raise money for humanitarian efforts around the globe.
Drawing inspiration from the "Happy" videos fans worldwide have already posted, starting this coming Monday, March 10, Pharrell encourages all his fans to post YouTube videos of themselves demonstrating their happiness to his global #1 smash hit "Happy" with the hashtag #HAPPYDAY and then register their submission at http://24hoursofhappiness.com. At noon on March 20 in each time zone, Pharrell will spotlight the best submissions on the site. Fans are also encouraged to use #HAPPYDAY throughout all social networks.
As part of this global digital engagement, people will be reminded that everyone deserves a chance at a happy, healthy life, and encouraged to make donations to support UN humanitarian efforts designed to increase those opportunities for the people who need it most. Donate here.
Ways To Participate:

Post dance mob videos on your Youtube channel tagging them with #HAPPYDAY
Post Facebook, G+, Tumblr or Instagram photos/videos using the hashtag #HAPPYDAY
Tweet/Vine messages using the hashtag #HAPPYDAY
Post "Happy" covers on your YouTube Channel tagging them with #HAPPYDAY
Play "Happy" on the air and give a shout out to CERF
Share "Happy" Spotify and Google Play playlists on G+, Facebook, Twitter and/or Tumblr using the hashtag #HAPPYDAY

Fresh off his show-stopping performance at Sunday's Academy Awards, where he performed his Oscar-nominated hit "Happy" and danced with some of Hollywood's leading ladies, Pharrell released his new album G I R L on Monday, March 3 to worldwide acclaim. The album quickly reached #1 in more than 75 countries. "Happy," which was first featured on Despicable Me 2 (Original Motion Picture Soundtrack), remains an international phenomenon; in the U.S., the song tops Billboard's Hot 100 chart for a second consecutive week, tops Billboard's Digital Songs chart for a third consecutive week, and becomes #1 this week on Billboard's Radio Songs chart. In addition, "Happy" continues its reign at #1 on iTunes in the U.S.; the song has topped the iTunes chart in more than 90 countries. And at Spotify, G I R L is the #1 album in the world. Purchase G I R L here: http://smarturl.it/GIRLalbum.

"'G I R L' proves Pharrell is a true, and exceptional, frontman." –Associated Press

"'G I R L' is his most consistent, relentlessly catchy body of work yet." –Billboard

"A jukebox of future club jams." –The Los Angeles Times

"An overwhelmingly positive album, cheery in mood and instrumentation." –The New York Times

"His already-worshipped 'G I R L' album seeks to serenade and celebrate humanity's most precious treasure—women." –VIBE

"A surprise late-winter lovefest engineered to last into the summer." –Entertainment Weekly

"Let the man's hot streak continue." –XXL Magazine

"Williams' ebullient musical savvy is everywhere." –USA Today

"['G I R L' is] the most audacious milestone in the Neptunes/N.E.R.D. icon's already storied career." –SPIN

"Pharrell is back like he never left." –EBONY