THIS IS US STAR CLAIMS, ABUSIVE STEPDAD IS LOOPER'S FAULT.

MAJOR AND CABLE NETWORKS- NEED TO READ THIS GEORGETOWN STUDY!

Georgetown University's McDonough School of Business and emotion measurement leader Canvs today announced a joint study on how television show audience Emotional Reactions (ERs) impact the following week's live airing viewership. The study -- Reacting to Actors, Characters, and Programs: Social TV Content and Television Viewing Behavior -- found that certain viewer ERs in response to talent can predict an increase in live tune-in the following episode. 

The study was led by David Schweidel, professor of marketing, Georgetown McDonough, who will be incorporating the Canvs emotion measurement dashboard into his course, "Leveraging Social Media." Georgetown McDonough is the first partner in Canvs' new Academic Partnership Program, which launched in fall 2017, and focuses on building strategic partnerships between the emotion measurement experts at Canvs and key marketing research and psychology professors at key top-tier universities. For more information or to be considered for the program, please contact marketing@canvs.tv. 

"Talent not only drives emotions, but also live viewer tune-in week over week," said Schweidel. "Further, there is a sustained effect of talent-driven ERs increasing live and time-shifted viewership over multiple weeks."

With appointment viewing on the decline, it's more important than ever for networks to understand what is driving live viewing. The study looked at 621 episodes across 55 primetime scripted programs across broadcast networks (ABC, FOX, NBC, CBS, The CW) and spanning genres (Action/Adventure, Comedy, Drama, Sci-Fi/Fantasy). All programs aired Q1 2017 (January - March).

Key Findings

• Show-specific ERs have a positive impact on live viewing. 
• Talent-related ERs had twice the impact as general emotional reactions, but much less common. 
• In one example, NBC's This Is Us enjoyed more than a 10 percent increase in live viewers from episode 17 to 18 thanks to a spike in total ERs driven by talent. 
• Furthermore, there is a sustained effect over multiple weeks, with talent-driven ERs increasing live and time-shifted viewership over the following three to four weeks.

Download the study here: Emotional Reactions & Live Viewership. 

"This study proves emotions not only drive increased live viewership week over week, but also improve the number of time-shifted viewers in the first three days after a show airing," said Jared Feldman, CEO at Canvs. "With OTT and subscription services on the rise, there's a strong indication audience's Emotional Reactions will align with subscription retention as well." 

Canvs was founded in 2014 to help media companies inform their TV programming results from reactions on Twitter. Today, with API access to YouTube, Instagram, Facebook and with their own API, Canvs is empowers media companies, technology platforms, brands and agencies to decode the troves of social banter across platforms. Companies that trust Canvs for emotion analytics include: Netflix, FOX, NBC, Viacom, Warner Brothers, Sony Entertainment, Initiative, Lionsgate, Pilgrim Studios, PopSugar, StyleHaul, Creative Artist Agency, Assembly, and 360i, among countless more.

STERLING K BROWN HONORED AND DISSED AT THE 2017 EMMYS.

GET MUSIC FROM, THIS IS US.

 This Is Us (Music from the Series), a companion to the show America loves, is available September 15 via UMe. This Is Us: The Complete First Season will be available on DVD three days earlier so fans can relive all the moments along with the music from the hit show. With instantly recognizable hits and classics, an original song and a compelling score, the soundtrack features 20 songs curated by "This Is Us" Creator/Executive Producer Dan Fogelman and his team, music supervisor Jennifer Pyken and composer/musician Siddhartha Khosla. Each musical element is carefully woven throughout the series, with the songs clearly defining a moment or serving as a gentle guide through the complex emotional journey.

Nominated for 10 Emmy Awards including Outstanding Drama Series, "This Is Us" chronicles the Pearson family across the decades: from Jack (Milo Ventimiglia) and Rebecca (Mandy Moore) as young parents in the 1980s and 1990s to their now adult kids Kevin (Justin Hartley), Kate (Chrissy Metz) and Randall (Sterling K. Brown) searching for love, fulfillment and healing in the present day. This grounded, life-affirming dramedy reveals how the events in our lives – both big and small – impact who we become, and how the connections we share with each other can transcend time, distance and even death. Chris Sullivan, Susan Kelechi Watson and Ron Cephas Jones also star. "This Is Us" Season 2 premieres Tuesday, September 26 at 9pm on NBC.

The soundtrack opens with "Death With Dignity" by Sufjan Stevens, instantly recognizable as a tone-setting music cue from the series' debut episode, and concludes with "This Is Us Score Suite" by Khosla. Also featured is a rare cover version of Peter Gabriel's "Come Talk To Me" by Khosla's critically acclaimed band Goldspot, which has been praised by Gabriel himself, and "We Can Always Come Back To This," the original song composed by Khosla and Chris Pierce, performed by Brian Tyree Henry in Season 1's pivotal "Memphis" episode. The soulful, Stax-inspired song connected with the show's audience, topping Billboard's Blues Singles chart at No. 1 for four consecutive weeks and reaching No. 12 on iTunes' Top 100 Songs chart.

In continuing with the personal theme of familial relationships of the show, Goldspot's "Evergreen Cassette (Tape Mix)" draws on Khosla's early childhood experience of living in India with his grandparents while his parents were in the U.S., working and attending graduate school. His only form of communication with his parents was being sent an evergreen-colored cassette tape by his mother, who would speak to him, sing songs and tell him stories. "This Is Us" creator Dan Fogelman was an early fan and supporter of Goldspot.

This Is Us: The Complete First Season DVD includes all 18 episodes as well as the companion series, "The Aftershow," that explores the emotional dramatic performances with the cast and creators. Each DVD comes with a free 8x8 Shutterfly Photo Book ($29.99 Value) Offer. Turn your favorite memories into a "This Is Us" photo book everyone can cherish.

From the writer and directors of Crazy, Stupid, Love, the team of Dan Fogelman, John Requa and Glenn Ficarra come together again for "This Is Us." 

Dan Fogelman, Jess Rosenthal, Ken Olin, John Requa, Glenn Ficarra, Charlie Gogolak, Isaac Aptaker, Elizabeth Berger executive produce. "This Is Us" is produced by 20th Century Fox Television. 

Preorder This Is Us (Music from the Series):  https://UMe.lnk.to/ThisIsUs
Preorder This Is Us: The Complete First Season DVD on Amazon:  http://a.co/9J1LBfA

Twitter:  @NBCThisIsUs
Facebook:  NBCThisIsUs

This Is Us (Music from the Series) [CD, Digital]
1.  Death With Dignity – Sufjan Stevens 
2.  You Can Call Me Al – Paul Simon
3.  Willin' – Mandy Moore
4.  Can't Find My Way Home – Blind Faith
5.  Uptight (Everything's Alright) – Stevie Wonder
6.  The Calvary Cross – Richard Thompson & Linda Thompson
7.  Watch Me – Labi Siffre
8.  The Wind – Cat Stevens
9.  Come Talk To Me – Goldspot
10. Blues Run The Game – Jackson C. Frank 
11. If Only – Maria Taylor (featuring Conor Oberst)
12. Northern Sky – Nick Drake
13. If I Ever Was A Child – Wilco
14. Because Of You – Gene Clark
15. Evergreen Cassette (Tape Mix) – Goldspot
16. Without You – Badfinger
17. The World's Smiling Now – Jim James
18. Photograph – Ringo Starr
19. We Can Always Come Back To This – Brian Tyree Henry
20. This Is Us Score Suite – Siddhartha Khosla

A GOOD LIFE CONTINUES- FOR THE THIS IS US STAR.