MAJOR AND CABLE NETWORKS- NEED TO READ THIS GEORGETOWN STUDY!

Georgetown University's McDonough School of Business and emotion measurement leader Canvs today announced a joint study on how television show audience Emotional Reactions (ERs) impact the following week's live airing viewership. The study -- Reacting to Actors, Characters, and Programs: Social TV Content and Television Viewing Behavior -- found that certain viewer ERs in response to talent can predict an increase in live tune-in the following episode. 

The study was led by David Schweidel, professor of marketing, Georgetown McDonough, who will be incorporating the Canvs emotion measurement dashboard into his course, "Leveraging Social Media." Georgetown McDonough is the first partner in Canvs' new Academic Partnership Program, which launched in fall 2017, and focuses on building strategic partnerships between the emotion measurement experts at Canvs and key marketing research and psychology professors at key top-tier universities. For more information or to be considered for the program, please contact marketing@canvs.tv. 

"Talent not only drives emotions, but also live viewer tune-in week over week," said Schweidel. "Further, there is a sustained effect of talent-driven ERs increasing live and time-shifted viewership over multiple weeks."

With appointment viewing on the decline, it's more important than ever for networks to understand what is driving live viewing. The study looked at 621 episodes across 55 primetime scripted programs across broadcast networks (ABC, FOX, NBC, CBS, The CW) and spanning genres (Action/Adventure, Comedy, Drama, Sci-Fi/Fantasy). All programs aired Q1 2017 (January - March).

Key Findings

• Show-specific ERs have a positive impact on live viewing. 
• Talent-related ERs had twice the impact as general emotional reactions, but much less common. 
• In one example, NBC's This Is Us enjoyed more than a 10 percent increase in live viewers from episode 17 to 18 thanks to a spike in total ERs driven by talent. 
• Furthermore, there is a sustained effect over multiple weeks, with talent-driven ERs increasing live and time-shifted viewership over the following three to four weeks.

Download the study here: Emotional Reactions & Live Viewership. 

"This study proves emotions not only drive increased live viewership week over week, but also improve the number of time-shifted viewers in the first three days after a show airing," said Jared Feldman, CEO at Canvs. "With OTT and subscription services on the rise, there's a strong indication audience's Emotional Reactions will align with subscription retention as well." 

Canvs was founded in 2014 to help media companies inform their TV programming results from reactions on Twitter. Today, with API access to YouTube, Instagram, Facebook and with their own API, Canvs is empowers media companies, technology platforms, brands and agencies to decode the troves of social banter across platforms. Companies that trust Canvs for emotion analytics include: Netflix, FOX, NBC, Viacom, Warner Brothers, Sony Entertainment, Initiative, Lionsgate, Pilgrim Studios, PopSugar, StyleHaul, Creative Artist Agency, Assembly, and 360i, among countless more.

OPRAH USES DR. OZ TO GET GACK ON BROADCAST TV
From PR Newswire

This Wednesday, December 7th (check local listings). Oprah discusses moments in her life leading to the next chapter in her professional career as context for the season-long initiative on "The Dr. Oz Show"– Dr. Oz's Transformation Nation: Million Dollar You.

The Emmy® Award-winning "The Dr. Oz Show" to Feature Icon of Daytime Talk Oprah Winfrey in an Exclusive Interview About Transformation, Life After "the Oprah Winfrey Show", her New Series "Oprah's Next Chapter" and What's New on OWN: The Oprah Winfrey Network. Dr. Oz Interviews His Friend and Television Mentor Oprah Winfrey.Finally, Dr. Oz and Oprah Will Also Unveil a Special Surprise.

BRITNEY SPEARS IS "TURNING THIRTY."

BRUCE WILLIS & MAGGIE Q GIVE NATION GOOD REASON TO LIVE FREE OR DIE HARD.
1st Contact: Admiral
Final Rank: Captain

This is easily the best of the die hard sequels, as the story is not highly relevant and likely,but the fact the domestic terrorists (the Tim Mc Veys of the world) would do this is heartbeat and skip out the country with our hard earned 401K dollars.

I just wish that Scream 2 co-killer Tim (weird pattern developing) Olyphant did the role with his usual slickly cool swagger. Instead of the lamely,uninspiring way to do his(especially to cause this level of mayhem)geek patriot-Tom Gabriel driven to destroy the nation, in order to possible save it and net him and his girlfriend over $100 billion. Plus, his grey hair at 39 feels too much of Tom Cruise in Collateral.

Maggie Q reminds me of an obscure proverb about being soft as the rain,but painfully hard as a flood. This is why her performance so overshadowed that of her boyfriend and perhaps she should have been the lead bad guy. Once John McClaine "shoves a SUV up her ass" the bad guys lose personality and competence altogether.

Her beauty and fighting comes off as an Asian Jennifer Garner on the wrong side of the battle, and has a weird anti-chemistry with Willis. The sleazy, vicious nature of their underground prize fight- where both combatants are getting off on the sexualized violence (Particularly Bruce's McClaine!-This got a PG-13 rating!?)After losing the first round of kickboxing with her, he gets a sadistic Ike Turner look in eyes and pulverized the dangerously calm, but determined fighting beauty.

Then he picks her up like a wrestler and bloody rips out her hair-body slamming her against a metal bookcase, and then laughs about likes its funny. After she recovers, he learns to never over ugly up a girl in a fistfight and gets kicked through plate glass window almost to his death two and 1/2 stories down. That's when John finds that SUV and runs down Mai (Q) & drives them both through more glass into the elevator shaft where their painful dating ritual continues,with someone about to fall to their death.

After they trade more blows, he finally KOs Mai and climbs out the truck, in time to see her drop to her crushing, fiery death and then laughs heartily that he killed a girl, albeit a tough one. Then, Willis goes into Sarah Silverman territory stopping just shorting of making racial epitaphs while playing up the fact she's a "Asian hooker bitch" and admitting to Gabriel (Tim O) his "ninja chick" was defiantly the best of "1-800 Henchman" service.

The films other action set pieces are quite good, but nothing too original. Still, the centerpiece of the action, which keeps this old-school is what will John say after he gorily dispatches another bad guy (The best "I'll send a doctor for ya" and just walks away as the Euro trash dies ten seconds later.)He does have decent interplay which his charge, the uber-geek, tech genius played by Justin Long (Dodge ball & PC V. Mac ads.)

The film can't help but lapse into utter insanity- because once the actions starts the plot holes get larger- without somehow destroying the credibility built up- in the movie. A chase down a tunnel where Gabriel has sent cars in both directions, leading to crash a cop car into a killer helicopter was ballsy genius.

The thing is almost destroys the enjoyment level is the fact that- John MC. this time...is quite creepy this time around. As stated, the REAL climax (Q. V. Willis)is exhilarating to watch, but is quite creepy considering the rating given. You feel John is working out what he really like to do to Holly for leaving him (they divorced six years ago.) Plus, one can practically sense his orgasmic fever during his face-off with Mai Lin (Also, that fact that Mai refuses to talk to him during the battle while he taunts her constantly {Muhammad Ali style}-relates to the state of mind of the charaters quite well.) If the film was better written it could have ended there.If there is a fifth one, it would cool and ironic if they gave John his fantasy-a hot martial artist woman that can be his sidekick in the final chapter. Someone call Kelly Hu or Lucy Lui!

McClaine doesn't help himself by stalking his daughter at college campus early on, when its apparent she quite sexually active and can take care of herself. It gives the iconic, reluctant hero a Chris Benoit(murder-suicide) vibe that takes away from his rooting factor at key moments.

Still if you can get past that, the lapse in logic and many asides to recent action films in past 15 years or so, with True Lies racing to the forefront a lot in this. It's perfect popcorn movie for this summer, if you're adult.

Director Len Wiseman (the Underworld series)seems very professional and dedicated during the battles, but gave Hard too much of vanilla presence when there's no action on the screen.

Finally, Mary Elizabeth Winstead and Kevin Smith make the most of parts without as being annoying as they could have been. One thing- at one point in the main climax Lucy McClain disarms the bad guys gun the same way Mai took apart John's gun. Did they go to the same advance, self-defense course for babes?

EDDIE MURPHY IS SCARY SPICE'S BABY'S DADDY AFTER ALL.

The Oscar nominated comic submitted to blood test in Early June and the results have come back...positive. Sherman Klump and Scary Spice (Melanie Brown) dated for six months and then mysteriously broke up. Then, when Alex Foley went on a dutch talk show, the host congratulated Murphy on his new baby with her and Norbit went berserk.

Since the results are in, Brown expects an apology and for Murphy to own up to his responsibilities. She stated that "this isn't about the money, it's about Angel (A.Iris Murphy Brown) knowing for sure who her dad is." It's been inferred that Scary is worth $10 million on her own, but Eddie was the billionaire box office king of the '80s- is looking to protect his vast mega million dollar portfolio.