Wednesday, April 02, 2014
Tuesday, April 01, 2014
Monday, March 31, 2014
Thursday, March 27, 2014
Tuesday, March 25, 2014
Monday, March 24, 2014
Thursday, March 20, 2014
Wednesday, March 19, 2014
Tuesday, March 18, 2014
MOUNTAIN DEW TO OVERPROMOTE AVENGERS STYLE X-MEN SEQUEL!
Mountain Dew® today announced an official international-wide partnership with 20th Century Fox's X-MEN: Days of Future Past,
this summer's most eagerly awaited blockbuster, signaling the start of a
robust campaign that will see Mountain Dew bring fans around the world
closer to the film.
With a star-studded international cast including Hugh Jackman, James McAvoy, Michael Fassbender, Jennifer Lawrence, Halle Berry, Ian McKellan and Patrick Stewart led by Director Bryan Singer, the seventh film in the X-MEN franchise unites stars from across the X-MEN generations for an epic cinematic journey of good versus evil.
Building on more than a decade of successful entertainment partnerships, Mountain Dew is launching its largest-ever international entertainment promotion. A powerful team, the Mountain Dew and X-MEN: Days of Future Past partnership sparks an immersive, fan-focused campaign by Mountain Dew, reaching the "Dew Nation" in nearly 30 countries.
Kurt Frenier, Vice President, Global Brand Development, Beverages, PepsiCo comments: "Mountain Dew is a global brand fueled by self-expression, confidence and authenticity, qualities that are also anchored in the iconic X-MEN film franchise. To celebrate these shared passions, we're excited to bring our fans and customers around the world an immersive program of engaging content, money-can't-buy experiences and exclusive promotions, all designed to bring them closer to what is expected to be this summer's biggest blockbuster."
The promotional campaign engages consumers across virtually every imaginable touchpoint – from in-store and special commemorative packaging featuring X-MEN: Days of Future Past characters and exciting prizes, to custom cinema programs, a global television commercial and digital and social platforms sharing exclusive behind the scenes content.
Anna Roca, SVP of International Promotions at 20th Century Fox adds: "We are thrilled to welcome Mountain Dew into the X-MEN: Days of Future Past world. The adventurous, energetic attitude of their fan base mirrors the franchise's own – and their international reach helps bring our beloved mutants to more corners of the world than ever before."
With a star-studded international cast including Hugh Jackman, James McAvoy, Michael Fassbender, Jennifer Lawrence, Halle Berry, Ian McKellan and Patrick Stewart led by Director Bryan Singer, the seventh film in the X-MEN franchise unites stars from across the X-MEN generations for an epic cinematic journey of good versus evil.
Building on more than a decade of successful entertainment partnerships, Mountain Dew is launching its largest-ever international entertainment promotion. A powerful team, the Mountain Dew and X-MEN: Days of Future Past partnership sparks an immersive, fan-focused campaign by Mountain Dew, reaching the "Dew Nation" in nearly 30 countries.
Kurt Frenier, Vice President, Global Brand Development, Beverages, PepsiCo comments: "Mountain Dew is a global brand fueled by self-expression, confidence and authenticity, qualities that are also anchored in the iconic X-MEN film franchise. To celebrate these shared passions, we're excited to bring our fans and customers around the world an immersive program of engaging content, money-can't-buy experiences and exclusive promotions, all designed to bring them closer to what is expected to be this summer's biggest blockbuster."
The promotional campaign engages consumers across virtually every imaginable touchpoint – from in-store and special commemorative packaging featuring X-MEN: Days of Future Past characters and exciting prizes, to custom cinema programs, a global television commercial and digital and social platforms sharing exclusive behind the scenes content.
Anna Roca, SVP of International Promotions at 20th Century Fox adds: "We are thrilled to welcome Mountain Dew into the X-MEN: Days of Future Past world. The adventurous, energetic attitude of their fan base mirrors the franchise's own – and their international reach helps bring our beloved mutants to more corners of the world than ever before."
Labels:
CROSS,
DAYS,
DEW,
future,
HALLE BERRY,
HUGH JACKMAN,
jennifer lawrence,
michael fassbander,
mountain,
OF,
PAST,
Patrick Stewart,
PROMOTE,
sequel,
SODA,
X MAN
Monday, March 17, 2014
Thursday, March 13, 2014
Wednesday, March 12, 2014
Tuesday, March 11, 2014
Monday, March 10, 2014
MUSICAIN PHARELL WILLIAMS WANTS EVERYONE TO "BE HAPPY!"
From PRNewswire
Having just released his chart-topping new album G I R L this week, and with the single, "Happy" (from Despicable Me 2), breaking sales and chart records around the world, Pharrell Williams has announced a partnership with the United Nations Foundation to celebrate the annual global International Day of Happiness, Thursday, March 20. In addition to a 24-hour event on YouTube, Pharrell invites people everywhere to take action and help raise money for humanitarian efforts around the globe.
Drawing inspiration from the "Happy" videos fans worldwide have already posted, starting this coming Monday, March 10, Pharrell encourages all his fans to post YouTube videos of themselves demonstrating their happiness to his global #1 smash hit "Happy" with the hashtag #HAPPYDAY and then register their submission at http://24hoursofhappiness.com. At noon on March 20 in each time zone, Pharrell will spotlight the best submissions on the site. Fans are also encouraged to use #HAPPYDAY throughout all social networks.
As part of this global digital engagement, people will be reminded that everyone deserves a chance at a happy, healthy life, and encouraged to make donations to support UN humanitarian efforts designed to increase those opportunities for the people who need it most. Donate here.
Ways To Participate:
Having just released his chart-topping new album G I R L this week, and with the single, "Happy" (from Despicable Me 2), breaking sales and chart records around the world, Pharrell Williams has announced a partnership with the United Nations Foundation to celebrate the annual global International Day of Happiness, Thursday, March 20. In addition to a 24-hour event on YouTube, Pharrell invites people everywhere to take action and help raise money for humanitarian efforts around the globe.
Drawing inspiration from the "Happy" videos fans worldwide have already posted, starting this coming Monday, March 10, Pharrell encourages all his fans to post YouTube videos of themselves demonstrating their happiness to his global #1 smash hit "Happy" with the hashtag #HAPPYDAY and then register their submission at http://24hoursofhappiness.com. At noon on March 20 in each time zone, Pharrell will spotlight the best submissions on the site. Fans are also encouraged to use #HAPPYDAY throughout all social networks.
As part of this global digital engagement, people will be reminded that everyone deserves a chance at a happy, healthy life, and encouraged to make donations to support UN humanitarian efforts designed to increase those opportunities for the people who need it most. Donate here.
Ways To Participate:
- Post dance mob videos on your Youtube channel tagging them with #HAPPYDAY
- Post Facebook, G+, Tumblr or Instagram photos/videos using the hashtag #HAPPYDAY
- Tweet/Vine messages using the hashtag #HAPPYDAY
- Post "Happy" covers on your YouTube Channel tagging them with #HAPPYDAY
- Play "Happy" on the air and give a shout out to CERF
- Share "Happy" Spotify and Google Play playlists on G+, Facebook, Twitter and/or Tumblr using the hashtag #HAPPYDAY
"'G I R L' proves Pharrell is a true, and exceptional, frontman." –Associated Press
"'G I R L' is his most consistent, relentlessly catchy body of work yet." –Billboard
"A jukebox of future club jams." –The Los Angeles Times
"An overwhelmingly positive album, cheery in mood and instrumentation." –The New York Times
"His already-worshipped 'G I R L' album seeks to serenade and celebrate humanity's most precious treasure—women." –VIBE
"A surprise late-winter lovefest engineered to last into the summer." –Entertainment Weekly
"Let the man's hot streak continue." –XXL Magazine
"Williams' ebullient musical savvy is everywhere." –USA Today
"['G I R L' is] the most audacious milestone in the Neptunes/N.E.R.D. icon's already storied career." –SPIN
"Pharrell is back like he never left." –EBONY
Thursday, March 06, 2014
Wednesday, March 05, 2014
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