DATA HARD

Thursday, July 31, 2014

GRAMMY® AWARD-WINNING SINGER JENNIFER HUDSON, TELLS CANCER TO STEP OFF.

Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation, and Genentech, one of the world's leading biotech companies, have joined forces with GRAMMY^®-winning singer, Oscar^®-winning actress, and SU2C Ambassador Jennifer Hudson for their latest campaign, entitled: "Two Worlds. One Dream."
Debuting in July, the public service announcement (PSA), which will appear in print, digital, radio, and broadcast media, highlights the incredible work being done by today's leading cancer researchers and stresses the importance of supporting innovative research.

The powerful PSA, which features Jennifer Hudson and Genentech senior scientist Shiva Malek, Ph.D., notes the similarities between the worlds of art and science—reinforcing how much can be accomplished when we work together. The "Two Worlds. One Dream." campaign charges everyone—from doctors and scientists to artists to patients and survivors—to unite in the fight against the collection of diseases known as cancer, which take the lives of nearly 1,600 Americans every day.

"I, like many others, have friends and loved ones who have been affected by cancer," said Jennifer Hudson. "I'm proud to join Genentech and Stand Up To Cancer on this PSA campaign, which showcases cancer researchers as the rock stars they really are and highlights the importance of supporting their vital work."

"Stand Up To Cancer was built on the idea that people from different disciplines can come together in the hope of making everyone diagnosed with cancer a survivor," said Lisa Paulsen, co-founder of Stand Up To Cancer. "We are so grateful to Jennifer Hudson and Genentech for their invaluable support. This PSA champions collaboration, which is a cornerstone of SU2C, to inspire the public to realize their role in supporting scientific research that has the ability to transform lives."

"Stand Up To Cancer brings together some of the best and brightest minds in cancer research to collaborate in the fight against this terrible disease,'' said Geoff Teeter, Vice President of Corporate Relations at Genentech. ''We are excited to partner with Jennifer Hudson and SU2C on this campaign, and share the belief that progress happens faster when we work together.''
For more information on the campaign, visit standup2cancer.org.

VIN DIESEL IS GROOTING THE FANS.

BEYONCE AND JAY-Z REMAIN- LEGAL LOVERS.

BIEBER LE DOUCHE RETURNS!

Tuesday, July 29, 2014

JEFF BRIDGES: I'M NOT THE DUDE!

Perhaps best known for playing an immature, stoned-out slacker, Jeff Bridges is actually one hardworking, deep-thinking family man. Having portrayed everyone from an Old West sheriff in True Grit to the leader of a futuristic dystopia in the upcoming film, The Giver, the Oscar® winning actor reveals his knack for shape-shifting in the August/September issue of AARP The Magazine. And whether he's advocating for children through his nonprofit, the End Hunger Network, or practicing the art of Zen Buddhism, the om-chanting scion of Hollywood royalty maintains his Lebowski-esque persona, while managing to achieve something that has eluded many movie folks—maturity. The following are excerpts from the August/September issue of the AARP The Magazine cover story featuring Jeff Bridges, available in homes today and online NOW at www.aarp.org/magazine. On growing older: "I've got two conversations going on in my head. One says, 'Hey, you've got a lot of stuff you want to do, man. Now's the time, because you're gonna kick the bucket pretty soon.' The other says, 'Oh, Jeff, you want to make the rest of your life a giant homework assignment? Just relax, man. Just relax." "You inhale, you exhale, and you get on with it." On his outlook on acting: "I realized that fear doesn't necessarily go away, but you befriend it." On his 37 year marriage to Susan Geston: "What they don't tell you about marriage is that it just keeps getting better on all levels—emotion, sex, intimacy. Intimacy is what we're all looking for. It's kind of a big high." On his efforts to end childhood hunger: We work in a local way, avoiding the political pea soup in D.C. We're trying to make sure kids who come to school have enough nutrition to learn." The Giver Director Phillip Noyce on Bridges: "He thinks deeply about every word, every gesture, yet he leaves space for moments of spontaneous combustion. He avoids confrontations and ego struggles. Jeff's vibe really helped us through some difficult days during filming." On his Hollywood upbringing with actor parents: "I had a pretty great childhood. [Dorothy Bridges] was kind of a spectacular mom." On his father, actor Lloyd Bridges: "He had such tremendous fun with what he was doing, and the feeling was contagious." Actor Beau Bridges on his brother: "Our parents were wondering if he would amount to anything. I kept assuring them, 'Give him time-he's got great gifts." Longtime friend and stand-in Loyd Catlett on Bridges' marriage: "Sue brings Jeff down to earth. In this business, you've got everybody telling you how great you are. In a loving way, she says, 'All right, honey, let's get down to reality.'"