Thursday, August 07, 2014
Wednesday, August 06, 2014
IF YOU TRY TO TOUCH CRAIG ROBINSON'S DART...SMACK, SON!
- Humorous 'Don't Touch My Dart' campaign tells story of a neighbor's pride and respect for his new Dodge Dart, and his friend's relentless desire to touch it
- Nearly two dozen broadcast and digital spots of varying lengths will air, including several running on CollegeHumor.com through an exclusive partnership
- Campaign kicks off this week with spots airing on major networks.
Comedians and actors Craig Robinson ("Hot Tub Time Machine 2," "Mr. Robinson" and "The Office") and Jake Johnson ("New Girl" and "Let's Be Cops") team together for the first time in a new Dodge Dart advertising campaign.
Using trademark Dodge brand humor and attitude, the campaign follows two neighbors—Robinson who owns a new Dodge Dart and Johnson, who wishes he did. Throughout the broadcast and digital videos, the playful duo act out a storyline of pride, respect and envy. Robinson is happy for his friend Jake to look at his car and talk to him about it, but the moment Jake tries to touch it, Robinson becomes very protective, quipping "Don't touch my Dart."
"For the youthful mindset that is our Dart target, we will share fun and engaging stories about a highly protective Dart owner and the untouchable status of his prized possession, his beautiful new Dart," said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. "Throughout each chapter in the story the audience will learn about Dart's key product advantages and innovative features. At the end of the day our objective is to educate, drive awareness and ultimately support sales. Craig (Robinson) and Jake (Johnson) deliver that while maintaining the essence of the Dodge brand spirit, character and full-of-life attitude."
Nearly two dozen variations of 5-second TV billboards and 15- and 30-second commercials were created for broadcast and digital use. The first 30-second spots, "Garage Door – Mmmm," "First Scratch – Too Precious" and "Voice Touching," begin airing this week on CBS' "Mike and Molly" and "Under the Dome" (Aug. 4), ABC's "NY Med" (Aug. 7), NBC's "America's Got Talent" (Aug. 10.)
The debut television spots include:
- "Garage Door – Mmmm": In the campaign's introductory spot, no one can touch Craig Robinson's new Dodge Dart. Not even his best friend slash neighbor, Jake.
- "First Scratch–Too Precious": Some people say that you can't enjoy your new car until you get the first scratch out of the way. In this spot we learn Craig Robinson is not one of those people.
- "Voice Touching": This spot attempts to answer the age-old question: "can you touch a car with your voice?" as Robinson accepts an incoming call from Jake on the Dart's 8.4-inch Uconnect touchscreen media center.
Later in the month, DontTouchMyDart.com will transform into an interactive YouTube experience where people will find out first-hand what happens when they try to touch Craig Robinson's brand new Dodge Dart.
Some of the spots feature original music composed by Robinson.
The campaign was created in partnership with Portland, Ore.-based independent advertising agency, Wieden+Kennedy.
Tuesday, August 05, 2014
Monday, August 04, 2014
Friday, August 01, 2014
Thursday, July 31, 2014
GRAMMY® AWARD-WINNING SINGER JENNIFER HUDSON, TELLS CANCER TO STEP OFF.
Debuting in July, the public service announcement (PSA), which will appear in print, digital, radio, and broadcast media, highlights the incredible work being done by today's leading cancer researchers and stresses the importance of supporting innovative research.
The powerful PSA, which features Jennifer Hudson and Genentech senior scientist Shiva Malek, Ph.D., notes the similarities between the worlds of art and science—reinforcing how much can be accomplished when we work together. The "Two Worlds. One Dream." campaign charges everyone—from doctors and scientists to artists to patients and survivors—to unite in the fight against the collection of diseases known as cancer, which take the lives of nearly 1,600 Americans every day.
"I, like many others, have friends and loved ones who have been affected by cancer," said Jennifer Hudson. "I'm proud to join Genentech and Stand Up To Cancer on this PSA campaign, which showcases cancer researchers as the rock stars they really are and highlights the importance of supporting their vital work."
"Stand Up To Cancer was built on the idea that people from different disciplines can come together in the hope of making everyone diagnosed with cancer a survivor," said Lisa Paulsen, co-founder of Stand Up To Cancer. "We are so grateful to Jennifer Hudson and Genentech for their invaluable support. This PSA champions collaboration, which is a cornerstone of SU2C, to inspire the public to realize their role in supporting scientific research that has the ability to transform lives."
"Stand Up To Cancer brings together some of the best and brightest minds in cancer research to collaborate in the fight against this terrible disease,'' said Geoff Teeter, Vice President of Corporate Relations at Genentech. ''We are excited to partner with Jennifer Hudson and SU2C on this campaign, and share the belief that progress happens faster when we work together.''
For more information on the campaign, visit standup2cancer.org.
Wednesday, July 30, 2014
Tuesday, July 29, 2014
JEFF BRIDGES: I'M NOT THE DUDE!
Perhaps best known for playing an immature, stoned-out slacker, Jeff Bridges is actually one hardworking, deep-thinking family man. Having portrayed everyone from an Old West sheriff in True Grit to the leader of a futuristic dystopia in the upcoming film, The Giver, the Oscar® winning actor reveals his knack for shape-shifting in the August/September issue of AARP The Magazine. And whether he's advocating for children through his nonprofit, the End Hunger Network, or practicing the art of Zen Buddhism, the om-chanting scion of Hollywood royalty maintains his Lebowski-esque persona, while managing to achieve something that has eluded many movie folks—maturity.
The following are excerpts from the August/September issue of the AARP The Magazine cover story featuring Jeff Bridges, available in homes today and online NOW at www.aarp.org/magazine.
On growing older:
"I've got two conversations going on in my head. One says, 'Hey, you've got a lot of stuff you want to do, man. Now's the time, because you're gonna kick the bucket pretty soon.' The other says, 'Oh, Jeff, you want to make the rest of your life a giant homework assignment? Just relax, man. Just relax."
"You inhale, you exhale, and you get on with it."
On his outlook on acting:
"I realized that fear doesn't necessarily go away, but you befriend it."
On his 37 year marriage to Susan Geston:
"What they don't tell you about marriage is that it just keeps getting better on all levels—emotion, sex, intimacy. Intimacy is what we're all looking for. It's kind of a big high."
On his efforts to end childhood hunger:
We work in a local way, avoiding the political pea soup in D.C. We're trying to make sure kids who come to school have enough nutrition to learn."
The Giver Director Phillip Noyce on Bridges:
"He thinks deeply about every word, every gesture, yet he leaves space for moments of spontaneous combustion. He avoids confrontations and ego struggles. Jeff's vibe really helped us through some difficult days during filming."
On his Hollywood upbringing with actor parents:
"I had a pretty great childhood. [Dorothy Bridges] was kind of a spectacular mom."
On his father, actor Lloyd Bridges:
"He had such tremendous fun with what he was doing, and the feeling was contagious."
Actor Beau Bridges on his brother:
"Our parents were wondering if he would amount to anything. I kept assuring them, 'Give him time-he's got great gifts."
Longtime friend and stand-in Loyd Catlett on Bridges' marriage:
"Sue brings Jeff down to earth. In this business, you've got everybody telling you how great you are. In a loving way, she says, 'All right, honey, let's get down to reality.'" Monday, July 28, 2014
Friday, July 25, 2014
Thursday, July 24, 2014
Wednesday, July 23, 2014
Tuesday, July 22, 2014
Monday, July 21, 2014
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