Lionsgate, a premier next generation global
content leader, today announced that DORITOS, MAZDA and Whole Foods
Market's WHOLE PLANET FOUNDATION will partner with the studio for the
year's most anticipated film,
The Hunger Games: Mockingjay – Part 1. The film, the third in the global blockbuster
Hunger Games film franchise, opens in theaters worldwide on
November 21.
DORITOS and MAZDA will both be sponsors of the newly launched OUR LEADER THE MOCKINGJAY (OLTM) app, currently available through
OurLeaderTheMockingjay.Co.In and for download through both the Apple and Android app stores.
DORITOS will also introduce thematic
Mockingjay packaging at
retailers nationwide this month. When scanned, the bags will unlock
exclusive content on the OLTM app. DORITOS will also be running a
sweepstakes online, offering hundreds of prizes, including signed movie
posters and a trip to the film's US premiere. For official rules and
more details, please visit
www.UnlockDistrict13.com.
MAZDA is the official automobile sponsor of the U.S. premiere of
The Hunger Games: Mockingjay - Part 1. Mazda is also a sponsor of the OLTM app. When a Mazda logo is scanned either from a brochure, print ad or on
www.MazdaUSA.com,
exclusive content will be unlocked. Mazda is also running a design
contest hosted on Tumblr, in which fans can design and submit their own
Hovercraft plans. Every design submitted on the Mazda Tumblr site will
trigger a donation to one of Mazda's Drive for Good
charitable partners.
"Mazda is proud to partner with
The Hunger Games on this new installment of the series," said
Russell Wager,
Vice President, Marketing, Mazda North American Operations. "We are
also very excited to involve our Mazda Drive for Good program in order
to do good for others during this time of year."
WHOLE PLANET FOUNDATION, a Whole Foods Market nonprofit dedicated to
alleviating global poverty, will activate a fundraising program across
participating Whole Food Market stores nationwide. For every fresh,
in-house-made Courage of One juice that shoppers purchase,
$1
will go to the foundation to fund microcredit. WHOLE PLANET FOUNDATION
will also run a sweepstakes program offering prizes including Whole
Foods Market gift cards and premiere tickets, plus travel.
"We are thrilled to partner with these powerhouse "best in class"
brands to create smart, innovative and interactive ways to bring fans
further into the world of
The Hunger Games," said
Tim Palen,
Lionsgate's Chief Marketing Officer. "We are also proud of
our association with not-for-profit organizations like WHOLE PLANET
FOUNDATION and to continue to build on our relationships with
The Hunger Games franchise partners FEEDING AMERICA and WORLD FOOD PROGRAMME."
The worldwide phenomenon of
The Hunger Games continues to set the world on fire with
The Hunger Games: Mockingjay - Part 1, which finds Katniss Everdeen (
Jennifer Lawrence) in District 13 after she literally shatters the games forever. Under the leadership of President Coin (
Julianne Moore) and the advice of her trusted friends, Katniss spreads her wings as she fights to save Peeta (
Josh Hutcherson) and a nation moved by her courage.
The Hunger Games: Mockingjay - Part 1 is directed by
Francis Lawrence from a screenplay by
Peter Craig and
Danny Strong, from an adaptation by
Suzanne Collins and produced by
Nina Jacobson's Color Force in tandem with producer
Jon Kilik. The novel on which the film is based is the third in a trilogy written by
Suzanne Collins that has over 65 million copies in print in the U.S. alone.
I was at a local, L.A. movie palace,watching The Equalizer starring America's Brother- Denzel Washington. I'm such a fan, I stayed through the entire end credits,enjoying Eminem's latest single,Guts Over Fear.
