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Wednesday, August 20, 2014

AFRICAN AMERICANS LOVE AFFAIR WITH PREMIUM TV ,IS COMING TO AN END?

According to a new Horowitz study,Black subscribers have long been some of pay TV's best customers.  Among the highest spenders on home TV, Internet, and phone services, Black households are the most likely to subscribe to digital add-ons like DVR, HD, and premium channels.  But recently-released data from Horowitz's 2014 FOCUS African America study indicate that Blacks, along with other multicultural audiences, are more likely than their White counterparts to consider cutting the cable cord.  
According to the study, Black audiences are some of the most passionate viewers of television content, with 40% of Black respondents saying they are "really into TV" compared to 33% of total urban respondents.  Consistent with previous years, Blacks also spend the most time watching TV content, with 39% reporting watching six or more hours per day.
"To date, cord-cutting has not had as big an impact on the pay TV business as many feared," notes Adriana Waterston, Horowitz's SVP, Marketing and Business Development, "but technology is a bigger disruptor among multicultural audiences, who tend to be early—and enthusiastic—adopters."
Blacks continue to be at the leading edge of new viewing technologies, with 36% of Black viewers saying new technologies are enabling them to watch more TV than ever before.  Furthermore, Black viewers report spending 23% of their TV viewing time streaming content.  In contrast, White viewers report spending 18% of their TV time streaming. View chart.
Black multichannel subscribers are twice as likely as Whites to report being likely to cancel their TV service in the next six months (20% vs. 10%).  Findings suggest that a greater reliance on new video technologies, rather than a lack of interest in TV, may be a contributing factor.  While Blacks who are likely to cord-cut report being "really into TV" at the same rate as total Blacks, these potential cord-cutters spend a higher percentage of their viewing time on alternative platforms (28%). View chart.
"The variety of consumer choices today is a game-changer," asserts Waterston.  "As online on-demand viewing becomes increasingly normalized and expected, MVPDs will need to focus on proving the value proposition of pay TV to retain their most valuable, tech-forward customers."
FOCUS African America is conducted among urban heads of household who are TV viewers. The 2014 edition is now available. 

Monday, August 18, 2014

MARTIN/LAWRENCE CONFIRM THEIR LOVE, THROUGH A BLOWN KISS.


TBN NETWORK GOES INTO BIG-TIME BROADCASTING, WITH NEW AWARDS SHOW.

The Gospel Music Association (GMA) has announced the nominees for the 45th Annual GMA Dove Awards, along with its partnership with the Trinity Broadcasting Network in airing the prestigious music awards show.
The Dove Awards show will take place on Tuesday, October 7, 2014 at Allen Arena on the campus of Lipscomb University in Nashville, Tennessee at 6:30 p.m. (Central Time). Trinity Broadcasting Network (TBN), the world's largest Christian broadcaster and America's most watched faith-and-family channel, will be the exclusive broadcast host for the 45th Annual GMA Dove Awards, reaching over 100 million homes in the U.S., in addition to global and multi-platform distribution.
"Congratulations to all the nominees of the 45th Annual GMA Dove Awards," said Jackie Patillo, Executive Director of the Gospel Music Association. "The Doves celebrate the impact of all genres of Gospel music, recognizing talent, ministry, and outstanding performances. It is an honor and a privilege to once again have Lipscomb University as our host for Gospel music's biggest event of the year."
Ms. Patillo added that she was excited to announce TBN as the new broadcast home of the Dove Awards. "Not only do our organizations align in mission, but TBN will get the awards and our music out to a greater audience than ever before," she said. "With their global and multi-platform-enabled technology, virtually everyone anywhere will be able to watch this year's show.
TBN Vice President Matthew Crouch said that the network has worked closely with the GMA on past Dove Awards programs and is thrilled to partner again this year.
"Once again the GMA Dove Awards will bring together the best and brightest singers, songwriters, musicians, and professionals in Gospel and Christian music," said Mr. Crouch. "And TBN, the leader in Christian television and America's most-watched faith channel, is honored to serve as the exclusive broadcast host for this night of unforgettable and life-changing music."
CLICK HERE to find out more about this year's Dove Awards program and to view the nominees announced so far.

Thursday, August 14, 2014

WGN AMERICAN HOPES- UNDERGROUND RAILROAD AND WHITE TRASH/EVIL WALTONS SERIES, SCORE WITH VIEWERS.

Expanding its slate of original programming (From sleazy, Game of Thrones knockoff Salem & the critically acclaim Mad Men-like Manhattan), WGN America today announced its next straight-to-series order for the scripted drama "Titans," and the start of pre-production and a writers' room, with an eye toward a series order, for the scripted series "Underground."  Both series will be produced by Sony Pictures Television (SPT) and Tribune Studios for an expected 2015 premiere.  

"These projects, each exploring a world we find to be unique and fascinating, continue our aggressive expansion into original scripted programming," said Matt Cherniss, president and general manager, WGN America and Tribune Studios.

 "Everyone at WGN America is pleased to enter this next phase of our growth with Sony Pictures Television as an important partner on these projects, along with such talented creators and producers."

"WGN America has made a commitment to quality programming and we are happy that working together is a significant part of their growth strategy," said Zack Van Amburg, president of programming and production for SPT.  "High-quality original series have consistently helped establish channel brands with the audience, and WGN appreciates and takes that value proposition seriously," added Jamie Erlicht, president of programming and production for SPT.

For a slave living in the pre-Civil War South, the only road to freedom was a dangerous journey where failure often meant death. 

"Underground" follows the slaves who set foot on the fabled Underground Railroad, the secret network of men and women who risked their lives aiding them, and the mercenaries tasked with hunting them down at any cost.  "Underground" is created and written by Misha Green ("Sons of Anarchy," "Heroes") and Joe Pokaski ("Heroes," "CSI") who also serve as Executive Producers with Academy Award®-winning writer Akiva Goldsman ("A Beautiful Mind," "I Am Legend") from Weed Road Pictures, along with Tory Tunnell ("King Arthur," "Holy Rollers") and Joby Harold ("King Arthur," "Edge of Tomorrow") from Safehouse Pictures. No stars or roles have been named,including the famed Harriet Tubman position.

A struggle for power and control set in the rugged and mysterious hills of Appalachia, "Titans" tells the story of the Farrell clan, a family of outsiders who've been in these parts since before anyone can remember.  Living off the grid and above the law on their mountaintop homestead, they'll protect their world and defend their way of life using any means necessary.  "Titans" is created and written by award-winning playwright Peter Mattei who also serves as Executive Producer with Emmy Award®-winning Peter Tolan ("Rescue Me," "Analyze This") from Fedora Entertainment.
Emmy Award®-winning actor Paul Giamatti ("John Adams," "Sideways") and Dan Carey ("All Is Bright") from Touchy Feely Films and Fedora Entertainment's Michael Wimer ("2012," "Rake").  WGN America has ordered 13 episodes of the one-hour drama.

Wednesday, August 06, 2014

IF YOU TRY TO TOUCH CRAIG ROBINSON'S DART...SMACK, SON!

  • Humorous 'Don't Touch My Dart' campaign tells story of a neighbor's pride and respect for his new Dodge Dart, and his friend's relentless desire to touch it
  • Nearly two dozen broadcast and digital spots of varying lengths will air, including several running on CollegeHumor.com through an exclusive partnership
  • Campaign kicks off this week with spots airing on major networks.



Comedians and actors Craig Robinson ("Hot Tub Time Machine 2," "Mr. Robinson" and "The Office") and Jake Johnson ("New Girl" and "Let's Be Cops") team together for the first time in a new Dodge Dart advertising campaign.
Using trademark Dodge brand humor and attitude, the campaign follows two neighbors—Robinson who owns a new Dodge Dart and Johnson, who wishes he did. Throughout the broadcast and digital videos, the playful duo act out a storyline of pride, respect and envy. Robinson is happy for his friend Jake to look at his car and talk to him about it, but the moment Jake tries to touch it, Robinson becomes very protective, quipping "Don't touch my Dart."
"For the youthful mindset that is our Dart target, we will share fun and engaging stories about a highly protective Dart owner and the untouchable status of his prized possession, his beautiful new Dart," said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. "Throughout each chapter in the story the audience will learn about Dart's key product advantages and innovative features. At the end of the day our objective is to educate, drive awareness and ultimately support sales. Craig (Robinson) and Jake (Johnson) deliver that while maintaining the essence of the Dodge brand spirit, character and full-of-life attitude."
Nearly two dozen variations of 5-second TV billboards and 15- and 30-second commercials were created for broadcast and digital use. The first 30-second spots, "Garage Door – Mmmm," "First Scratch – Too Precious" and "Voice Touching," begin airing this week on CBS' "Mike and Molly" and "Under the Dome" (Aug. 4), ABC's "NY Med" (Aug. 7), NBC's "America's Got Talent" (Aug. 10.)
The debut television spots include:
  • "Garage Door – Mmmm": In the campaign's introductory spot, no one can touch Craig Robinson's new Dodge Dart. Not even his best friend slash neighbor, Jake.
  • "First Scratch–Too Precious": Some people say that you can't enjoy your new car until you get the first scratch out of the way. In this spot we learn Craig Robinson is not one of those people.
  • "Voice Touching": This spot attempts to answer the age-old question: "can you touch a car with your voice?" as Robinson accepts an incoming call from Jake on the Dart's 8.4-inch Uconnect touchscreen media center.
Additional spots will roll out in the coming weeks and air on various network and cable entertainment, sports and news programs. Dodge also is partnering with CollegeHumor.com for exclusive airing of several "Don't Touch My Dart" ads that are suitable for a more mature audience.
Later in the month, DontTouchMyDart.com will transform into an interactive YouTube experience where people will find out first-hand what happens when they try to touch Craig Robinson's brand new Dodge Dart.
Some of the spots feature original music composed by Robinson.
The campaign was created in partnership with Portland, Ore.-based independent advertising agency, Wieden+Kennedy.

Later.