DISNEY'S NEWEST ZIT-COM/DANCE SHOW IS ANOTHER HIT.
From Nielsen Co.
Ratings Highlights for Sunday, November 7, 2010 Preliminary National
Ratings

6.2 Million Bust a Move and Cut a Rug with "Shake it Up"!


Disney Channel's No. 2 Highest Rated Series Premiere of All Time Among
Total Viewers and Tweens 9-14 and No. 1 Sunday Series Premiere Ever
Among Target Demos


Lead-In "Hannah Montana Forever" Posts the Series' Best Ratings in
Over 3 Years, Ranks as its No. 3 Telecast Ever in Total Viewers


"Shake It Up" (8:30-9:00 p.m.)


The series premiere of Disney Channel "Shake It Up" grooved with
audiences across the U.S., ranking as the channel's 2nd-most-watched
series debut overall among Total Viewers (6.2 million) and Tweens 9-14
(2.7 million/11.0 rating) and its No. 1 Sunday premiere on record in
Total Viewers, Kids 6-11 (2.6 million/10.6 rating) and Tweens 9-14.


· "Shake It Up" doubled the year-ago (11/8/09) time period average in
Total Viewers (6.2 million vs. 3.1 million), and nearly doubled among
Kids 6-11 (73% - 2.6 million vs. 1.5 million) and Tweens 9-14 (93% -
2.7 million vs. 1.4 million).


"Hannah Montana" (7:30-8:30 p.m.)


At 7:30 p.m., "Hannah Montana Forever" delivered season highs across
all target demos, becoming the series' most-watched telecast in more
than 3 years among Total Viewers (7.1 million), Kids 6-11 (2.6
million/10.6 rating) and Tweens 9-14 (2.8 million/11.3 rating) - since
the post-"High School Musical" telecast on 8/17/07.


Sunday's all-new one hour episode became the show's 3rd-most-watched
telecast of all time in Total Viewers, and 4th-most-watched ever in
Kids 6-11 and Tweens 9-14.


· Sunday's "Hannah Montana Forever" generated the channel's largest
Total Viewer (7.1 million), Kid 6-11 (2.6 million) and Tween 9-14 (2.8
million) audiences in the hour in the network's history.