EU

Thursday, December 05, 2013

BUFFY AND PUFFY- PLEGDE TO GET AMERICA HOME SAFE ON NEW YEAR'S EVE.

Sean "Diddy" Combs And CIROC Ultra Premium Vodka Team Up With Uber For The Holidays To Provide $1 Million-Worth Of Safe Rides Home

Nationwide pledge helps holiday revelers start the New Year safely

From PR Newswire
The program, which marks the brand's sixth annual Safe Rides campaign, kicked off in Los Angeles on November 21, 2013, with a launch event inside the Variety Studio.  Guests who posed for a pledge photo included Sarah Michelle Gellar, Zoe Saldana, Michael Yo, Kevin Frazier, and Thea Andrews.  CIROC will also host additional pledge parties throughout the month of December in key markets including New York, Los Angeles, Miami, Atlanta, Washington DC and Chicago.  To drive incremental awareness for the cause, CIROC, in partnership with Times Square Communications Worldwide, will also take over marquee billboards in Times Square and offer passersby a real-time opportunity to show their support.  Consumers will be able to post to #CIROCthenewyear and upload a photo for a chance to appear on one of these larger than life billboards.
"New Years is all about spending time with family and friends to reflect on the past year, but more importantly, start planning for what lies ahead," said Sean "Diddy" Combs who oversees all branding and marketing for CIROC. "Helping consumers begin their New Year safely is what this program is all about – reminding them that there is a true art to responsible celebration."
To further encourage awareness, all month long Combs and various other celebrities will be surprising pedestrians by collecting pledges at undisclosed locations and participating in dedicated public service announcements.  The content will be featured in the out of home advertising as well as across targeted media outlets. 
The Makers of CIROC would like to thank everyone in advance for helping us reach the 1 Million dollar goal and remind everyone to celebrate responsibly this season.  Whether you are attending a holiday party or just enjoying a night out with family and friends, if you are drinking be sure to designate a driver, call a cab or take public transportation to get home safely.

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