DATA HARD

Wednesday, November 12, 2014

WORKOUT AND NEVER BEFORE SEEN FOOTAGE, TO SALVAGE EXPENDABLES 3 FIASCO.

The Expendables 3 Unrated Edition with the debut of The Expendables 3 inspired workouts premiering on the Scott Herman Fitness YouTube channel (part of the BeFit YouTube Network). Scott Herman, creator of one of the leading fitness channels for men on YouTube (with almost 640,000 subscribers), has developed workouts to motivate and inspire at-home fitness enthusiasts to get in shape like a true "Expendable." This partnership continues Lionsgate's objective of extending its marketing capabilities through YouTube channel integration to promote home entertainment releases and connect with new fans.
"With the never-before-seen unrated edition of The Expendables 3 promising even more action, more explosions, and well, even more muscles, a tie-in like this seemed like a fun approach to engage fans in an active way that connects to the big, bold action in the film," said Anne Parducci, Lionsgate EVP of Marketing. "Targeting the YouTube audience with creative integrations that pinpoint the viewers and their distinct interests is just one more way we are working to build the fan base for our films while creating a more unique home entertainment experience."
"Creating an 'at home' workout series for my fans just made sense to tie in with the home entertainment release of The Expendables 3 Unrated Edition," Herman stated. "Not only can you now bring home this action-packed film, I can also help bring home new ways to get into 'Expendables' shape. This is an exciting opportunity to promote even bigger action and bigger muscles – it is a perfect fit."
Scott Herman's YouTube channel will host The Expendables 3 workout-inspired series through the home entertainment release with five "in home" workouts, 10-15 minutes in length, posted every other day. The first workout will debut today, the same day as the Digital HD release of The Expendables 3 Unrated Edition, and roll out every other day leading up to the Blu-ray Combo Pack and DVD release on November 25th which will end with a The Expendables 3 prize pack giveaway and the full series available online.
Also timed to the Digital HD release, the BeFit YouTube Channel (part of the BeFit YouTube Network) will feature clips with The Expendables 3 cast highlighting health or fitness tips on how to stay fit and in "Expendables" shape.
The first workout can be accessed here, http://www.youtube.com/user/ScottHermanFitness

DON SUTHERLAND WANTS PRESIDENT SNOW'S BLOODY DEATH,TO GALVANIZE YOUNG ADULTS TO VOTE.

Friday, October 24, 2014

HIT GIRL TO SAVE THE WORLD, BY THE DAY AFTER TOMORROW-ON THE 5TH WAVE.

Principal photography has commenced on the highly anticipated motion picture The 5th Wave, Columbia Pictures' adaptation of the bestselling young adult novel. The action-adventure film is directed by J Blakeson, with a screenplay by Susannah Grant, based on the book by Rick Yancey. The producers are Tobey Maguire, Graham King, Lynn Harris, and Matthew Plouffe. Denis O'Sullivan and Richard Middleton are the executive producers.
Slated for domestic release on January 29, 2016, The 5th Wave stars Chloe Grace Moretz as Cassie, Nick Robinson as Ben Parish aka "Zombie," Ron Livingston as Dad/Oliver, Maggie Siff as Mom/Lisa, Alex Roe as Evan Walker, Maika Monroe as Ringer, Zackary Arthur as Sam, and Liev Schreiber as Vosch.
In The 5^th Wave, set in the present day, four waves of increasingly deadly attacks have left most of Earth decimated. Against a backdrop of fear and distrust, 16-year-old Cassie is on the run, desperately trying to save her younger brother. As she prepares for the inevitable and lethal 5th wave, Cassie meets a young man who may become her final hope.
Throughout photography, fans will have unrivaled access to the production, including a wealth of behind-the-scenes photos, interaction with cast and crew, and on-set updates via social media. "One of the ways Rick Yancey made The 5th Wave so special is that it feels like it's happening right now – and the characters react as teenagers today would react," said Dwight Caines, president, Theatrical Marketing for Sony Pictures. "To stay faithful to that, we are making sure fans are on the inside from Day One."
Moviegoers can stay up-to-date on all things 5th Wave by following the movie and interacting on Twitter, Facebook, and Instagram @5thWaveMovie.
Blakeson's production team includes Enrique Chediak as the Director of Photography, Jon Billington as the Production Designer, Paul Rubell as the Editor, and Sharen Davis as the Costume Designer.
The 5^th Wave is a phenomenon in young adult literature, with 21 weeks on The New York Times Best Sellers list, nearly 300,000 hardcover units sold, and 80,000 e-books sold. The novel, which has also had tremendous crossover appeal with adults, was honored with the 2014 Red House Children's Book Award in the UK. The second book in Yancey's planned trilogy, The Infinite Sea, was published last month.
Hannah Minghella and Andrea Giannetti will oversee the project for the studio.