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Sean "Diddy" Combs And CIROC Ultra Premium Vodka Team Up With Uber For The Holidays To Provide $1 Million-Worth Of Safe Rides Home

Nationwide pledge helps holiday revelers start the New Year safely

From PR Newswire

 

CIROC Ultra Premium Vodka, Sean "Diddy" Combs, and Uber give fans one million more reasons to celebrate responsibly this holiday season.  Combs and the "Official Vodka of New Year's Eve" have teamed up with on-demand transportation app Uber, who will provide discounts for safe rides home on New Year's Day 2014.  Throughout the remainder of 2013, consumers are urged to pledge to #CIROCthenewyear on Facebook and Twitter and make their commitment to never drink and drive.  If CIROC receives 10,000 pledges with #CIROCthenewyear, then Uber will provide new Uber users with a $25 coupon code, up to a maximum total of $1,000,000.  At 12:00pm EST on January 1, 2014 Combs will personally tweet and post a special code for new Uber users to redeem their discount. The rides will then be made available on a first come, first-served basis beginning at 12:00pm on January 1, 2014.  Consumers will be able to sign up with their code at Uber.com.

The program, which marks the brand's sixth annual Safe Rides campaign, kicked off in Los Angeles on November 21, 2013, with a launch event inside the Variety Studio.  Guests who posed for a pledge photo included Sarah Michelle Gellar, Zoe Saldana, Michael Yo, Kevin Frazier, and Thea Andrews.  CIROC will also host additional pledge parties throughout the month of December in key markets including New York, Los Angeles, Miami, Atlanta, Washington DC and Chicago.  To drive incremental awareness for the cause, CIROC, in partnership with Times Square Communications Worldwide, will also take over marquee billboards in Times Square and offer passersby a real-time opportunity to show their support.  Consumers will be able to post to #CIROCthenewyear and upload a photo for a chance to appear on one of these larger than life billboards.
"New Years is all about spending time with family and friends to reflect on the past year, but more importantly, start planning for what lies ahead," said Sean "Diddy" Combs who oversees all branding and marketing for CIROC. "Helping consumers begin their New Year safely is what this program is all about – reminding them that there is a true art to responsible celebration."
To further encourage awareness, all month long Combs and various other celebrities will be surprising pedestrians by collecting pledges at undisclosed locations and participating in dedicated public service announcements.  The content will be featured in the out of home advertising as well as across targeted media outlets. 
The Makers of CIROC would like to thank everyone in advance for helping us reach the 1 Million dollar goal and remind everyone to celebrate responsibly this season.  Whether you are attending a holiday party or just enjoying a night out with family and friends, if you are drinking be sure to designate a driver, call a cab or take public transportation to get home safely.

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Snoop Dogg Gets Funky And Talks About His New Album On AXS TV'S SKEE LIVE
 Plus, What Does Snoop Dogg and Rudolph the Red-Nosed Reindeer Have In Common?

From PR Newswire

-- SNOOP DOGG talked about the concept behind his collaboration with Dam-Funk for their new album "7 Days of Funk" and compared his own legacy to Rudolph the Red-Nosed Reindeer tonight, during one of the most anticipated episodes of AXS TV'S SKEE LIVE with host DJ Skee. Hear Snoop Dogg explain his new concept album here: http:// bit.ly/18G3VaJ Check out how Snoop Dogg wants to be remembered here: http:// bit.ly/IgoOiN Next week on Tuesday, Dec. 3, hip-hop artists Hopsin and YG join SKEE LIVE for a live performance and sit-down interview with DJ Skee. Twitter: @snoopdogg @djskee @axstv

ABOUT SKEE LIVE Hosted and curated by DJ SKEE, AXS TV's weekly live program provides insider access to the hottest musical artists, athletes, celebrities, and cultural tastemakers via exclusive interviews and live performances. DJ Skee has been hailed as one of the most influential figures in entertainment and pop culture by both Forbes and Billboard. The show airs live every Tuesday at 10 p.m. ET | 7 p.m. PT more information can be found on skeelive.com.

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AXS TV RENEWS -TOM GREEN'S NEW LIVE TALK SHOW.

AXS TV Orders Second Season Of  'TOM GREEN LIVE'
New Season Starts Jan. 9, 2014 LOS ANGELES,
From PRNewswire/

-- AXS TV today announced a second season order for the one-hour live interview series TOM GREEN LIVE, featuring comedian and host Tom Green conversing with some of today's most influential celebrities. Green, who brings his one-of-a-kind wit, spontaneity and humor to every episode, has gone one-on-one with such guests as comedians Richard Belzer, Howie Mandel, Artie Lange and Andrew Dice Clay as well as skate board legend Tony Hawk. The intimate, in-depth interview series airs at 9 p.m. ET (6 p.m. PT) as a part of the network's Thursday comedy block. The series follows episodes of the docu-series GENE SIMMONS FAMILY JEWELS at 8 p.m. ET (5 p.m. PT) and precedes the standup comedy series, GOTHAM COMEDY LIVE at 10 p.m. ET (7 p.m. PT).

TOM GREEN LIVE will continue to be a part of the "Seriously. Funny. Comedy." block next season. On making the announcement, AXS TV Founder Mark Cuban said, "Tom Green is exactly the type of host who thrives producing live entertainment programming. He's quick-witted, sharp and intuitive in his interviews and keeps the pace moving for the entire hour. TOM GREEN LIVE is the perfect bridge to our Thursday comedy block between GENE SIMMONS FAMILY JEWELS and GOTHAM COMEDY LIVE.
We're pleased to in be partnership with him for additional episodes and excited about his show tonight with guest Richard Peters." "I couldn't be more thrilled to be continuing TOM GREEN LIVE for another season on AXS TV," said Green. "I am looking forward to more great guests, more outrageous laughs, and keeping the conversation going.

It is so exciting to be a part of the first truly interactive talk show on television where viewers can participate, and be part of the show using video chat, live and uncensored. Stay tuned." TOM GREEN LIVE is produced by Tom Green Studios with executive producers Tom Green and John Schneider. Tom Green is represented by Tyler Kroos at ICM, Ryan Nord and Dan Miller of Hirsch Wallerstein.

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