Wednesday, March 07, 2018
Tuesday, March 06, 2018
Friday, February 23, 2018
Thursday, February 22, 2018
Tuesday, February 13, 2018
Monday, February 12, 2018
Friday, February 09, 2018
Thursday, February 08, 2018
Tuesday, February 06, 2018
Thursday, February 01, 2018
Monday, January 29, 2018
Friday, January 26, 2018
Thursday, January 25, 2018
MAJOR AND CABLE NETWORKS- NEED TO READ THIS GEORGETOWN STUDY!
Georgetown University's McDonough School of Business and emotion measurement leader Canvs today announced a joint study on how television show audience Emotional Reactions (ERs) impact the following week's live airing viewership. The study -- Reacting to Actors, Characters, and Programs: Social TV Content and Television Viewing Behavior -- found that certain viewer ERs in response to talent can predict an increase in live tune-in the following episode.
The study was led by David Schweidel, professor of marketing, Georgetown McDonough, who will be incorporating the Canvs emotion measurement dashboard into his course, "Leveraging Social Media." Georgetown McDonough is the first partner in Canvs' new Academic Partnership Program, which launched in fall 2017, and focuses on building strategic partnerships between the emotion measurement experts at Canvs and key marketing research and psychology professors at key top-tier universities. For more information or to be considered for the program, please contact marketing@canvs.tv.
"Talent not only drives emotions, but also live viewer tune-in week over week," said Schweidel. "Further, there is a sustained effect of talent-driven ERs increasing live and time-shifted viewership over multiple weeks."
With appointment viewing on the decline, it's more important than ever for networks to understand what is driving live viewing. The study looked at 621 episodes across 55 primetime scripted programs across broadcast networks (ABC, FOX, NBC, CBS, The CW) and spanning genres (Action/Adventure, Comedy, Drama, Sci-Fi/Fantasy). All programs aired Q1 2017 (January - March).
Key Findings
- Show-specific ERs have a positive impact on live viewing.
- Talent-related ERs had twice the impact as general emotional reactions, but much less common.
- In one example, NBC's This Is Us enjoyed more than a 10 percent increase in live viewers from episode 17 to 18 thanks to a spike in total ERs driven by talent.
- Furthermore, there is a sustained effect over multiple weeks, with talent-driven ERs increasing live and time-shifted viewership over the following three to four weeks.
Download the study here: Emotional Reactions & Live Viewership.
"This study proves emotions not only drive increased live viewership week over week, but also improve the number of time-shifted viewers in the first three days after a show airing," said Jared Feldman, CEO at Canvs. "With OTT and subscription services on the rise, there's a strong indication audience's Emotional Reactions will align with subscription retention as well."
Canvs was founded in 2014 to help media companies inform their TV programming results from reactions on Twitter. Today, with API access to YouTube, Instagram, Facebook and with their own API, Canvs is empowers media companies, technology platforms, brands and agencies to decode the troves of social banter across platforms. Companies that trust Canvs for emotion analytics include: Netflix, FOX, NBC, Viacom, Warner Brothers, Sony Entertainment, Initiative, Lionsgate, Pilgrim Studios, PopSugar, StyleHaul, Creative Artist Agency, Assembly, and 360i, among countless more.
DADDY'S HOME 2 TO REDBOX.
Redbox, America's authority on new-release home entertainment, today announced the latest distribution agreement with Paramount Home Media Distribution. The agreement delivers Paramount titles to Redbox® kiosks on the same day as retail sell through dates, as well as digital distribution through Redbox's new streaming service, Redbox On Demand.
"We're proud to announce our latest agreement with Paramount as it continues same-day access to their titles, at the great value our customers expect from Redbox," said Galen Smith, CEO of Redbox.
"We're happy to continue our deal with Redbox that ensures our titles are accessible to consumers nationwide at their kiosks and through their new digital service," said Bob Buchi, President, Worldwide Home Media Distribution, Paramount Pictures.
Upcoming new-releases from Paramount include Suburbicon (Feb. 6), Daddy's Home 2 (Feb. 20) and Same Kind of Different as Me (Feb. 20).
Redbox recently announced a new On Demand service, offering many of the same new-release movies available at the Box, and an expanded library of a growing collection of hit movies and TV shows for rental or purchase On Demand.
Tuesday, January 23, 2018
Wednesday, January 17, 2018
Tuesday, January 16, 2018
Tuesday, January 09, 2018
Thursday, January 04, 2018
Thursday, December 28, 2017
Wednesday, December 27, 2017
Tuesday, December 26, 2017
Thursday, December 21, 2017
Tuesday, December 19, 2017
Monday, December 18, 2017
Thursday, December 14, 2017
Wednesday, December 13, 2017
Tuesday, December 05, 2017
CELEBRTIY Q AND A: LADY CHAMPION BOXER CRIS "CYBORG" VENANCIO!
She just smiled and answered, in a thick Sofia Vergara style accent,"No" she shrugged "I'm just tough." Then, she playfully throws a few quick, but powerful punches. Her shadow boxing is so brief, I could feel the air from her phantom blows, from just a few feet away.
Later that night,I asked Cyborg-How will she do against her next opponent- Holly Holm? The woman that defeated and pretty much ended Ronda Roussey's big time fight career. She again struggled to understand my English and sweetly said,"I'll see. I'll do my best. It WILL be competitive."
Monday, December 04, 2017
CELEBRITY Q AND A: CHAMPION BOXER, SUGAR RAY LEONARD!
Data Hard: Mr. Leonard! Mr. Leonard! Is there any chance you could bring back, The Contender (the popular ESPN Boxing reality game show?)
Sugar Ray: Oh, I don't know. I'll try! That was a great show.
Hard: THAT was a FANTASTIC show!
Sugar Ray: You're right. I'll see what I can do.Thanks.
Sunday, December 03, 2017
Friday, December 01, 2017
Thursday, November 30, 2017
UNIVERSAL STUDIOS HOLLYWOOD IS THE PLACE, FOR THE NEW YEAR.
The New Year's Eve event, the first ever for Universal Studios Hollywood, is included in the price of theme park admission and invites guests to spend the day and night enjoying its many popular rides and attractions with a special park-wide countdown party featuring multiple entertainment hubs with DJs and live music, starting at 9:00 p.m.
Universal Plaza, Simpsons Plaza located adjacent to "The Simpsons Ride" and an area near "Jurassic Park—The Ride" will transform into three uniquely-themed electrifying party hubs that will culminate simultaneously at midnight with a traditional New Year countdown and a spectacular fireworks display.
Food and beverages, including specialty desserts, champagne, beer and wine, as well as 2018 memorabilia will be available for purchase.
With its festive environment, guests can toast the New Year with the spirit of the holidays already resonating throughout Universal Studios Hollywood. "Christmas in The Wizarding World of Harry PotterTM" introduces "The Magic of Christmas at Hogwarts TM Castle."
Several times each night, guests can enjoy amazing images inspires by the Harry Potter films as they come to life in breathtaking digital light projection on the backdrop of Hogwarts castle. And with extended hours on December 31, guests can celebrate the final day of "Grinchmas™" with The Grinch, his faithful dog Max and a roster of Who-ville Whos.
Wednesday, November 29, 2017
Monday, November 27, 2017
Wednesday, November 22, 2017
Tuesday, November 21, 2017
Monday, November 20, 2017
Friday, November 17, 2017
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