From PR Newswire
LIONSGATE® (NYSE: LGF), a leading global entertainment company, and AMC Theatres (AMC), a leading theatrical exhibition and entertainment company, are thrilled to jointly announce the unprecedented success of the AMC Stubs rewards program screenings of the inspirational sports drama WARRIOR. The screenings, which took place at 90 AMC theatres in 47 markets nationwide Wednesday, Aug. 31, marked the first time AMC has offered a free advance screening to members of its AMC Stubs rewards program. Tickets were claimed quickly after they became available to AMC Stubs members on Aug. 12, and over 17,000 people attended the screenings, which were filled to capacity in the majority of their locations.
AMC's Facebook page has exploded with positive feedback from fans about their experience. Comments offered raves for the film, with one attendee describing WARRIOR as a "Great flick! Crowd was cheering, laughing and crying; often all at the same time" and another adding, "Intense moments! Everyone in their seats cheering! Made me feel like I was there ring side and not at the movies! GREAT film!" The film also surprised many attendees with its broader than expected appeal. One AMC Stubs member explained "I usually don't like sports films but this one truly was special. A must see. Thank you," while another emphasized how much his girlfriend loved the film. Along with their gratitude to AMC for offering the free members screenings, many fans underscored that they wouldn't have otherwise seen the film, and that they plan to attend again on opening weekend and will recommend the film enthusiastically.
Said Lionsgate's EVP of Exhibitor Relations and Operations, Mike Polydoros of the partnership, "We've known for some time that the best tool we have to sell the movie Warrior is the movie Warrior, but these particular sneak preview screenings have so many added benefits for all involved beyond the positive word of mouth that we know the film will generate: we love working with our partners in exhibition to add value for their customers in creative ways and drive people to their theaters, and this was a great example of that. And we got a great marketing boost from this collaboration as well; the invitation was extended to more than 1.5 million AMC Stubs members, which helps raise additional awareness for the film."
"Lionsgate shared this special film with us a while ago, and we agreed the story was one worthy of providing to our AMC Stubs members as an incremental benefit," said Sun Dee Larson, Vice President, Film Marketing and Communications at AMC. "Our members were overwhelmingly receptive to the offer and thanked us personally at the screenings for adding this benefit to the already rich rewards we offer. We also received positive feedback on our Facebook page and Twitter feeds."
About AMC Stubs
AMC Stubs members receive a $10 AMC Stubs reward for every $100 spent at AMC, including tickets, concessions, gift cards, and more
Members receive free upgrades on popcorn and fountain drinks every day– pay for a small, get a medium; pay for a medium, get a large
Online ticket purchase fees are waived on Movietickets.com and Fandango.com
Members have access to an online ticket stub collection to keep their moviegoing memories
AMC Stubs costs $12 a year
